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Premium beauty salon Pre- opens second London location

Premium beauty salon Pre- opens second London location

Since opening its flagship salon in Islington three years ago, founder Mimi Gaston-Kennedy has been on a mission to redefine London’s premium beauty scene, providing treatments for all of life’s moments, whether that be Pre-weekend, Pre-holiday or Pre-wedding as the name Pre- suggests. 

This summer sees the launch of the brand’s second salon in Parsons Green, with a range of treatments on offer including tailor-made Hydrafacials, facial aesthetics and injectable skincare such as Profhilo and Ameela, as well as waxing, brows and lashes.

Pre- salon

Tucked away on New Kings Road, the new Parsons Green salon has been elegantly designed to create a warm and inviting space for guests. Every detail has been carefully considered, from the individual treatment rooms to the waiting areas, creating a salon that blends contemporary style and functionality seamlessly. Staff are friendly and attentive, while the salon’s Pre-Drinks menu offers guests a mix of soft and alcoholic beverages to enjoy during their pampering sessions. 

Mimi Gaston-Kennedy, Pre-

At the heart of the salon’s ethos is its commitment to ensuring everything from aesthetic treatments to high-tech custom facials remains accessible for all, while upholding the highest industry standards thanks to a team of highly-skilled medical practitioners. 

Gaston-Kennedy explained, “Opening our second location in Parsons Green is an exciting step for Pre-. This expansion allows us to continue our mission of providing unparalleled beauty experiences and ensuring our clients leave feeling ready for any pre-life moment.”

Pre- prides itself on delivering a bespoke service to every client, focusing on individual goals rather than a cookie-cutter approach to beauty. Their doctor-led aesthetics treatments provide subtle enhancements, with in-depth consultations designed to assess all areas of the face including prevention, proportion and balance for the best, most natural results. While their technology-led facials are custom-designed for skin concerns and include add-ons like LED light therapy, no-needle mesotherapy and radiofrequency to create a treatment plan that is specific to you and your needs.

The salon also offers a unique loyalty scheme and aesthetics membership so clients can build up loyalty points during every visit to use against future products and services. So whether you’re preparing for a weekend away or a special occasion, Pre- has everything you need to make sure you look and feel your very best.

To book an appointment at Pre-, simply visit their website.

Alexandra Davis

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