How Premier League football is taking advantage of the digital domain
Premier League football clubs have always enjoyed a massive amount of popularity. However, the ways in which they interact with fans has undoubtedly changed over the years. From radio and television to the first streaming websites of the 1990s, and modern digital communications that have come to define the 21st century, this incredibly diverse industry has taken on a life of its own. How has the Premier League sought to capitalise on the latest trends, and what advantages can the digital domain provide?
Online ticket sales
Convenience is arguably one of the most relevant takeaway points when it comes to fan engagement. For instance, it is now possible to secure a pair of Mac City tickets with a single click. Gone are lengthy queues, and the need to deal with a middleman who would otherwise demand a steep commission. Consumers can select specific price points, where they will be seated, securing season tickets has never been easier. The Premier League has obviously benefited from the profits accrued by such methods.
Lucrative sponsorship deals
The Internet has likewise opened up the possibility of partnering with third-party sponsors, and the sheer number of options is staggering. We will use the online casino community as an example. As many reputable platforms now double as sportsbooks, it stands to reason that they often seek to promote Premier League players. These lucrative deals provide advantages to everyone involved. Players will be provided with even more publicity, casinos will attract a loyal fan base, and a portion of the revenue generated will often be funnelled back into the Premier League.
Artificial intelligence?
This is a lesser-known trend that has only recently begun to make its presence known. Professional football is always looking for ways to streamline its operations. This is when the role of artificial intelligence (AI) continues to emerge. AI can be used to analyse budgets, to gather big data relating to player performance, to appreciate the effects of ongoing marketing campaigns, and to streamline logistical operations. Working smart has never been more of a reality.
Whether referring to reserving an Arsenal game ticket from the comfort of one’s own home, or the ability to enjoy a truly global presence, there is little doubt that the Premier League will continue to leverage the opportunities provided by the digital community. The only question remaining involves just how far this domain will become integrated with other professional sports.
The editorial unit
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