Loving and Locking Dominique Wilson’s label LilyLoveLock

18^th February 2012

Paula de Burgh

Paula de Burgh

18 February 2012

Dominique Wilson’s line LilyLoveLock was inspired by her own fashion blog, which still references some of the coolest and most functional clothing around. With its touch of New York bohemian energy and an ambitious nature, we all knew that the blog, launched in 2008, would soon become a label and it did. Founded in 2010, LilyLoveLock provides customers with an affordable, rock-inspired, original clothing line.

Follow in the footsteps of a rock god Kurt Cobain and dress yourself up in this t-shirt, great for comfy cosy-ing it in bed, running at the gum, or teaming with a smart skirt and jacket at work for a truly unique look. As the slogan says, “It’s better to burn out then fade away”. Created from pure cotton, the fabric is light and breathable, and the crew neckline makes the t-shirt retain a fabulous shape. The range also includes other bright white cotton t-shirts with fabulous slogans to boot including; “Love? I prefer Vodka!”, “Life’s a bitch; oh no wait that’s you”, and finally, “Keep clam and look like Barbie”.

Moving on from the rock theme with great quotes, we see Wilson’s grunge shirts. Dress up in plaid shirts inspired by the boyfriend jacket look; these plaid shirts have an added twist with white and black leather collars.

Wilson creates magnificent pieces that have the overwhelming presence of standing out from the crowd; her vision is to create clothing that will get you noticed and she prides herself on achieving individuality as well as a high level of comfort.

Paula de Burgh