Rigby & Peller launches bra recycling scheme for Breast Cancer Awareness month

23^rd October 2011

Katia El-Fakhri

Katia El-Fakhri

23 October 2011

Underwear is a funny part of our wardrobes.  It is arguably the most important aspect of it, but the part that we pay least attention to.

For many of us, we reach a biannual point at which we get so bored and fed up with the contents of our wardrobe that we have a huge clean-out and get rid of half of our clothes.  This purging means that anything over-worn or tatty never hangs around for long.

For some reason, out underwear drawers seem to avoid this rigorous filtration process.  We are all guilty of hoarding both bras and pants, and I am the first to admit that my collection has far too many discoloured, holey and worn members.

Although many fashion experts constantly profess how vital great underwear is, it is difficult to justify spending money on a new bra over a new pair of shoes.

This October is Breast Cancer Awareness month, and is the perfect opportunity to give your bra collection a bit of attention.  Until 31^st October the lingerie specialist Rigby & Peller is calling on women across the UK to recycle their old bras in support of Breast Cancer Care.

For every bra that you recycle, you will receive £10 off a new bra from their new Autumn/Winter 2011 collection and mastectomy range and for every 10 bras recycled, £1 is donated to Breast Cancer Care.

Seta Lace Underwired Bra £89.95

Seta Padded Balcony Bra £72.95

This foundation is close to the heart of Rigby & Peller owner June Kenton, as a breast cancer survivor.  The company have developed a dedicated range and specialised fitting service for women who have had mastectomies or been fitted with prosthesis.

June Kenton commented:

“This is our fourteenth year supporting Breast Cancer Care as a cause that is very dear to me personally and many other women across the UK.  We hope that this initiative helps to raise awareness and funds for the cause whilst highlighting the sensitivities around body confidence that sufferers often feel.  At Rigby & Peller, we understand these sensitivities and pride ourselves on an unparalleled fitting service by highly experienced fitters, whether you are one of the 80% of British women wearing the wrong bra size or a mastectomy sufferer.”

Katia El-Fakhri