Frida Sundemo: An interview with the rising Swedish pop star

Frida Sundemo is a pop singer based in Gothenburg, Sweden. She has released two EPs, Indigo and Lit Up by Neon. Her debut album is due in the first half of 2016. She’s currently on screen in Kill Your Friends, playing Marcy, an indie-pop songstress in the middle of a record label tug-of-war.

Last night, Frida supported Prides at Koko. We caught her fresh from the stage, and quizzed her on her music, her wonderfully scattered career path, and whether or not she might become the next Kelis…

The editorial unit
Video: Filippo L’Astorina