Three benefits of getting a free LinkedIn ads audit
Hitting a moving target in the dark illustrates the challenge of running LinkedIn Ads. These ads demand a significant investment, and substantial spending typically leads to expectations of strong impressions. However, results may fall short of these expectations.
This scenario is common among marketers and business owners who approach LinkedIn Ads with optimism, but often become overwhelmed by the complexities of campaign management, click-through rates (CTR), and cost-per-click (CPC). A free LinkedIn Ads audit offers a solution. The following are three tangible benefits of obtaining a free LinkedIn Ads audit.
Gain clarity on what’s working (and what’s not)
It is common to assume that campaigns are performing adequately. However, a thorough analysis of the numbers – beyond simply reviewing the dashboard and noting a satisfactory click-through rate – is necessary. This involves breaking down spend allocation, identifying who is clicking, and evaluating subsequent user actions.
A LinkedIn Ads audit can reveal hidden data that may have been previously overlooked. Such an audit identifies which ads are delivering results and which are inefficiently consuming the budget. High click volumes in a campaign do not necessarily indicate success if the clicks originate from the wrong audience or from bots.
An audit examines performance by ad, audience segment, and time of day, providing a clear roadmap for determining which elements to retain and which to eliminate.
Missed opportunities often go undetected
LinkedIn’s ad platform is not inherently plug-and-play. With numerous targeting options, ad formats, bidding strategies, and lead generation tools available, important features that support scaling can be easily overlooked. A comprehensive audit is effective in revealing opportunities that may not have been previously considered.
For instance, testing Conversation Ads, leveraging Lookalike Audiences, and optimizing lead forms with appropriate qualifying questions are often missed steps. Many advertisers rely solely on basic sponsored content due to its familiarity, which can result in significant untapped potential.
An audit conducted by experienced professionals can identify gaps in the existing strategy. Targeting may be set too narrowly or too broadly, and retargeting for landing page visitors may be absent. Such insights typically require thorough examination to uncover.
Save money by cutting wasteful spending
Wasteful ad spend can quickly erode a marketing budget. One of the most immediate benefits of a LinkedIn Ads audit is the identification of inefficiencies in spending.
Common issues include bidding against oneself in multiple campaigns or targeting job titles that appear relevant but do not align with the ideal buyer persona. Eliminating these sources of unnecessary expenditure enables a budget to be used more effectively.
Final thoughts
Obtaining a free LinkedIn Ads audit is considered a low-risk, high-reward strategy. No commitment or immediate changes to strategy are required. The process provides external perspective, expert insights, and greater clarity regarding campaign performance.
The editorial unit
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