Redefining natural beauty at Good Genetics Aesthetics in London

20^th July 2025

Alexandra Davis

Alexandra Davis

20 July 2025

In the ever-evolving world of aesthetics, subtlety is fast becoming the new luxury – and few places embody this ethos better than Good Genetics Aesthetics. Founded by Italian-born practitioner, Natalie Faccini, the clinic has quickly established itself as a go-to destination for those seeking refined, sophisticated enhancements that celebrate, rather than mask, natural beauty.

Originally from Cavalese in the Italian Alps, Natalie’s journey into aesthetics has taken her across the world. After working alongside practitioners and trainers internationally, she returned to the UK in 2018 to begin formal training with the Cosmetic Treatments and Injectables Association (CTIA). There, she mastered the foundations of dermal fillers and anti-wrinkle injections, before expanding her knowledge with skin boosters, microneedling, polynucleotides, and ultrasound-guided injections. Currently pursuing her Level 7 diploma, Natalie has built her practice on continuous learning and clinical precision.

With a science-meets-artistry approach and a strong belief in enhancing rather than altering, Natalie has cultivated a loyal and growing client base with more than 30,000 followers on Instagram alone. What began as a side project in a rented room has since evolved into a full-time career and, as of April this year, a fully-fledged clinic in the heart of London. 

Her trademark technique, Italian Lips by Natalie Faccini™, has become something of a calling card. Developed in response to the one-size-fits-all training she encountered early in her career, it focuses on creating well-balanced lips precisely tailored to the individual’s face.

The technique deliberately avoids the overfilled, exaggerated look and instead embraces structure, artistry, and restraint. In June, the clinic launched an online training portal for the method, designed to give fellow practitioners access to Natalie’s innovative approach and philosophy.

This commitment to elevating industry standards has earned her increasing recognition. In January 2025, she was selected as a judge for the UK Aesthetics Championship – the first live competition of its kind where practitioners from around the world demonstrate their skills in real-time.

With expansion on the horizon, Good Genetics Aesthetics is preparing for its next chapter, with plans to grow the team to four practitioners all united by the same core philosophy – to enhance, not alter. But even as the clinic evolves, it remains firmly grounded in its belief that the most effective aesthetic work simply allows you to look and feel like the very best version of yourself.

Alexandra Davis

For further information or to book a consultation with Natalie, visit the website.