Fashion & Beauty

Euphorik’s A/W 13 preview

Euphorik’s A/W 13 preview

During London Collections: Men, we were invited to preview Euphorik’s A/W 13 collection at Wolf & Badger in Mayfair’s Dover Street.

euphorik collection

Having seen correlating themes of sovereignty and loyalty in other collections earlier this week, there were high expectations to meet. Euphorik met and exceeded these with their well thought-out colour palettes and tapered silhouettes with soft yet lightweight materials.

euphorik red blazer

This collection has a very simple, easy to follow, relatable theme, which was particularly elevated by the red velvet blazer lined with silk. It represents the height of the social order but without insinuating arrogance, as did the long, sheer, hooded charcoal-toned mark jumper.

The story flowed effortlessly with its take on classic silhouettes, particularly on the long line coats with slanted deep pockets and panelled back.

euphorik grey blazer

This was one of the best previews this week, if not purely for the organisation and clarity of the collection, and is definitely worth a look.

Aura Montana
Photos: Krisztian Pinter

More in Fashion & Lifestyle

The must-try beauty essentials you need this summer

Alexandra Davis
Solmar Villas

Serenity meets style with a luxurious stay at Solmar Villas

Alexandra Davis

How to refresh your home on a budget this summer

Sophie Cook
Dublin

Dublin Travel Guide: Where to stay, eat and explore in Ireland’s cultural capital

Alexandra Davis

IV drips: Separating fact from fiction

The editorial unit
Good Genetics Aesthetics

Redefining natural beauty at Good Genetics Aesthetics in London

Alexandra Davis

The beauty treatments you need to try for a summer glow up

Alexandra Davis

The Rodial essentials you need for the ultimate spring refresh

Alexandra Davis

The 12 high street must-haves in this season’s hottest hue

Alexandra Davis