read the news // live the culture
The Upcoming | Read the news // Live the culture
Sunday 26th October 2014

Marc Jacobs joins Diet Coke as Creative Director

  Thursday 7th February 2013
  Thursday 7th February 2013

It has been revealed that Marc Jacobs is to take over from Jean Paul Gaultier as the creative director of Diet Coke for 2013 as the brand celebrates its 30th anniversary.

Diet Coke will be releasing a line of bottles and cans designed by Marc Jacobs as he follows in the footsteps of previous creative directors Karl Lagerfeld and Jean Paul Gaultier. The designs will be inspired by the previous three decades and will be released over the next two months. However, we have a feeling that this year Diet Coke consumers will be treated to something very different.

The ad campaign features a shirtless Marc Jacobs (rather impressive for a man who’ll turn 50 in April) posing with a can of Diet Coke, reflecting the edge of fun that his new role will bring to the brand. As if these images weren’t enough, they have also released a teaser advert where Jacobs takes on the role of the famous “Diet Coke Hunk” in his own way. The clip has been named Marc Jacobs revealed: Photo Booth Break and shows that the designer was prepared to take off his top on film too.

We think it’s safe to say that Marc Jacobs is going to bring a certain youth and excitement to Diet Coke that we haven’t seen from previous creative directors. Who better for the job of creating a buzz around the drink’s 30th anniversary than one of the most innovative and influential designers of the past 30 years?

With juggling being creative director of his own line, Louis Vuitton, Diet Coke and maintaining his perfectly sculpted torso, is there anything that Marc Jacobs can’t do?

Shannon Lawlor

To view Marc Jacobs revealed: Photo Booth Break click here.

More about the author

Share this story

  • Pin It
  • Share on Google+
  • Reddit
  • Stumble
  • LinkedIn

Latest related

Iranian woman hanged over murder despite international appeals for release
Iranian woman hanged over murder despite international appeals for release

An Iranian woman was executed today in a Tehran prison for killing a man she claimed had tried to sexually abuse her. [read more]

The Amazing Snakeheads at Electric Ballroom | Live review
The Amazing Snakeheads at Electric Ballroom

The air inside Camden’s Electric Ballroom on Thursday evening is humid with anticipation and a meniscus of tensile [read more]

The Wet House at the Soho | Theatre review
The Wet House at the Soho

Paddy Campbell’s 2013 collaboration with Live Theatre and Max Roberts, The Wet House this year turns southwards from [read more]

Caribou – Our Love | Album review
Caribou – Our Love

The word “anticipated” couldn’t be more of an understatement when applied to Caribou’s latest venture, Our [read more]

The Rivals at the Arcola | Theatre review
The Rivals at the Arcola

Comparing 18th century comic drama to its purely chronological predecessors in Shakespeare, Marlowe and Jonson is much [read more]