StylistPick: Cheryl Cole to open first pop-up shop in Westfield
It seems pop-up shops are quite literally popping up everywhere. The latest is StylistPick, who are launching their first ever shop this February in Westfield Shepherd’s Bush, London.
The aim of the pop-up shop is the replicate the online experience of the subscription-only retailer. It is a rare opportunity for shoppers to view the entire StylistPick collection and purchase items from the premium range and main collection of shoes, bags and jewellery in store as well as attend a spring trends presentation. StylistPick customers pay a monthly subscription of £39.95 to receive a selection of accessories chosen by stylists. In just over a year of operation, StylistPick has enjoyed immense success and now has over 600,000 members.
Furthermore, to get excited fans through the doors, StylistPick will unleash Cole-mania on Westfield as Cheryl herself will be making a special appearance on 24th February, from 5.30pm until 7.30pm. She will be in store for a signing, operating under a first come first served basis, and a chat with fans about her collection for StylistPick.
Cole designed her debut capsule shoe collection – all items priced between £79.90 and £119.85 – for the brand last year. The singer-turned-reality-star-turned-shoe-designer is currently working on her second collection and has teased her fans on Twitter with a sneak preview of what can expect from her Spring/Summer 2012 range.
Celebrity stylists who endorse StylistPick products, TV presenter Grace Woodward and model Louise Roe, will also make appearances in store.
The StylistPick Pop-Up Shop will be open from 23rd February to 4th March at Westfield Shepherd’s Bush, London.