Beauty Before Age: Star in Illamasqua’s exciting new campaign

You know the saying “age before beauty”?

Well, Illamasqua are flipping it around as the cosmetics brand brings you the inspired Beauty Before Age campaign for AW12, which celebrates people of all ages and champions beauty “without limits – age limits.”

Speaking of their new and exciting project, Managing Director of Illamasqua Joseph Corré declared: “Why should it be the case that you hit 40 and morph into a dull, boring version of original self? Bombarded by products to hide your age rather than celebrate your experience and vitality.”

The more exciting news? You could star in their campaign advert!

The make-up lords at Illamasqua are recruiting models of all ages to star in the Beauty Before Age ad. The British brand is famed for their bold and daring colours and similarly striking campaigns, but now they need the public’s help – they want you to nominate your mothers, grandmothers, aunts and next-door neighbours to feature in their next campaign advert. They’re also after pairs, so enter yourself and a relative together and you could both be in with a chance of winning the prize, not to mention a glamorous day as a model and an unforgettable experience!

Everyone featured in the campaign wins £500, a new Illamasqua make-up kit worth £500, plus a framed photo from your shoot.

Illamasqua believe beauty has no sell-by date, and I couldn’t agree more!

To nominate yourself or someone else, click here.

Khaleda Rahman