Social development through fashion: Johari
“Fashion” and “social revolution” are two words rarely used in the same sentence, but Johari fashion, started by the Johari foundation in Kenya, aims to do just that. Through the sale of its products, Johari provides training and employment to the young women of Kenya with the aim of supporting children on the Johari foundation’s social development programmes.
Johari has a unique training programme where young women are taken in for an 18-month apprenticeship. They are taught various aspects of design, tailoring and even business skills.
For SS12, the label seeks inspiration from African culture and landscape, echoing the Spring/Summer trends of this year. Their fashion philosophy is driven by their belief that fashion should be ethical, stylish and beautiful.
At the moment we are head over heels in love with the Tafriji dress (£40.00) in fuchsia. The Tafriji Chiffon layer dress is made of comfortable, light polyester and has a leopard face print on it. Tafriji incidentally means “enjoyment” in Swahili and we cannot think of any woman who will not be overjoyed with this dress.
We also like this Bee dress (£55.00) from their guest designer, the London-based Julia Smith. Made from lightweight polyester, this dress has adjustable straps. The Bee print on the bottom of the dress lends it a playful charm.
Surprisingly, it’s not just clothes that leave a mark, there are also some eye-catching accessories to be coveted as well. For instance, this Jani (leaf) necklace (£30.00), made of brass and carefully sourced in Kenya, can add pizzazz to any outfit. The Ungana (unite) earrings are also perfect for adding drama to your look. We love!
Click here to get hooked.