Siren London puts the passion into vintage fashion

20^th May 2012

Paula de Burgh

Paula de Burgh

20 May 2012

The designer and founder of Siren London, Sisi, set herself an incredible and scary challenge back in 2004 — to spend all her savings on making 30 bags to sell at Spitalfields Market, with one aim in mind: to create beautiful, original clothing and share her passion for vintage fashion. This became the brand Siren London.

Since 2004 Sisi has never looked back, tackling challenge after challenge including opening a shop with hardly any money, creating a website, then buying a shop, oh, and getting married!

When looking at Siren London there is only one place to begin — the cardigan collection, boasting excellent beading work and great diversity. Here at The Upcoming we adore the Heyla Grandad cardigan; great to put over a tiny dress to warm-up or fantastic for these cold spring months, when you are battling with the to-wear-a-coat-or-not-to-wear-a-coat scenario (I always go for wear a coat!) The cable detailing is fantastic and the mid-tone brown is so versatile.

If that is just not quite you, we are also loving the Florence collection, great for popping over jeans and a t-shirt when running out to get some milk. The piece can also be adjusted and altered with the lovely ribbons. This collection has a strong romantic feel and is great for making any outfit feel that extra bit girly. There are so many differing and cool designs, as always, we urge you to check them out for yourself by clicking here. 

Here at The Upcoming, we love the versatility of Siren London tops and I am very, very excited to introduce you to the Basil Jumper (*does a little jump at her desk*). This is so glamour star and it can be teamed up with tiny denim shorts, black leggings, the highest sparkly shoes and Doc Martens!

The variety does not just start and end with tops, it is carried on through the entire website. The dresses go from “office meeting with your boss” to “club night out with the man you really fancy”! We are 100% delighted to present to you the Alice in Wonderland dress, super-summery and so much fun!

Now, I feel that I have done my job as a feature writer and brought you some of the best buys. Take a look for yourself. Visit the Siren London website by clicking here, you won’t be disappointed.

Paula de Burgh