Be Louche

Launched in 2007, Louche looked to its birthplace of London for inspiration and attitude. Appreciating the diversity of women, every collection of theirs contains a mixture of trends that reflect the catwalk shows with their own quirky twist and a charming vintage touch. There is bound to be something that suits your exclusive style.

Their designs are independent and unique, flattering and fashionable with every collection designed by their in house team, by women, for women. Producing three collections a season, Louche fully embodies the statement “Variety is the spice of life”.
This label is ideal for anyone who is after something fresh and unique, and will ensure you never bump into somebody wearing the same outfit again!

Louche are inspired by what they feel life should be like: fascinating, fun and occasionally frivolous, which is perfectly reflected in all of their collections.

The Spring/Summer 2012 collections are defined with a celebratory mood, perfect for the season’s events. The Birdwatcher puts a stylish spin on ‘geek-chic’, with a combination of Brigitte Bardot and a trainspotter’s identity, whilst their Riviera collection provides a fun and feminine approach to the classic nautical trend, whisking you away to the likes of the Amalfi Coast. One Fine Day provides a quintessentially British feeling, perfect for the Summer of British events and celebrations as it reflects our culture of tea parties and croquet matches on the lawn.

We particularly like this floral digital print dress, which is perfect for garden parties in the warm summer sun, with a vibrant mix of eye-catching colour you will look like a floral dream!

Turn your wardrobe into a royal affair with this quirky and humorous knitted jumper. The pop of colour and quirky design is perfect for getting you in the mood for our British themed summer of events.

Every woman needs a trusty mac to shield her from those spring showers and we think this colourful cover up is the perfect antidote for those long weekend walks and damp muddy festivals.

Louche has gone from strength to strength within the past four years with an international following of celebrities, including Estelle, Erin O’Connor, Paloma Faith and Emma Watson. Get yourself on that VIP list by visiting their site here. 

Helena Strutt