Fashion & Beauty

Let’s go window shopping, international style!

Let’s go window shopping, international style!

For those of us who aren’t jet-setters but appreciate the art of luxury window shopping, we’ve got the solution for you.

Imagine Fashion (iF) is a groundbreaking fashion and luxury digital destination featuring the most innovative store windows from around the globe.

“The first of its kind, iF Window Shopper allows consumers to ‘window shop’ in real time regardless of location. iF will select and curate the very best windows produced by Retailers such as Barneys New York, Selfridges & Co and brands such as Stella McCartney and Burberry, as well as unique boutiques such as 10 Corse Como, Milan and Collette, Paris.”

Hands down, this is the coolest online fashion destination yet!

Let’s take a trip to Liberty London, which is currently celebrating British Fashion, Fall Fashion Week 2012. 

Scroll through photos of the actual current in-store setups, and racks of clothing. Click the item in the photo you like best, and it will direct you to a link to purchase that same item. It’s in-store shopping without leaving the comfort from your home!

There is also an Editor’s Top Picks List, highlighting the best to choose from each store.

Maybe you’re looking for something a bit edgier, let’s move to another part of town to Dover St where McQ Alexander McQueen opened the doors to their first flagship London store. Take a tour of the store in your pyjamas if you please.

Packed with interviews with the fashion industry’s most creative minds, fashion films, fabulous photography, and the world’s most creative window displays, iF does not disappoint. You never know what inspiration you may find. 

Check it out here and follow this groundbreaking online fashion destination on Twitter for up to the date info @imaginefashion.

Gillian Horsley

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