MFW – Max Mara A/W 2013 collection

23^rd February 2013

The editorial unit

The editorial unit

23 February 2013

Simplicity and fur have been key themes that have been re-occurring in most of the fashion week shows we have seen so far. For MaxMara, this was no exception. The brand has ensured that we are all comfortable and warm for the coming autumn with their latest collection.

Oversizing and layered coats all came in a variety of textures that were kept to a basic, neutral ochre colour palette, with pops of yellow and some midnight blues. The ready to wear collection that spoke out for comfort and casual chic appealed directly to those in Milan, as well as us here in London as the snow fell and chilly winds had us shivering. The smart cut of the over-sized coats was altered to a look to be worn on a daily basis.

Volume was the main theme throughout. Shoulders, inflated and ruched sleeves reflected the inspiration for this collection: The German Bauhaus movement and style – the clear focus on architecture and craft is evident in the designs.

Leather patch panels stitched onto shoulders that contrast with the fuzzy, bear like textures were used and duffle coats made an appearance, bringing to mind some nostalgia for the whole ‘duffle’ period.

As we entered a slightly brighter part of the show, we saw canary yellow’s, stripes and midnight blues making an appearance. Sheen dresses hidden away under the huge coats peeped out here and there, all making for a perfect combination of dressing well and keeping warm- something that can be a tricky medium to achieve at times.

Overall, there was the combination of masculine-feminine that we have seen all over this season’s runways, but the soft camel tones and luxurious over-sizing has us excited to wrap up this autumn/ winter. 

Marium Ul-Haq