60 years and counting: Chloé at Selfridges
March is the month where Selfridges in London is dedicating the whole ground floor to pay tribute to one of the world’s most iconic brands. The store will be transformed into a shrine for Chloé fans, featuring a series of vintage pieces from the label’s archives and videos of the most memorable fashion shows.
Gaby created Chloé because she was tired of the strict, full-skirted attire of the 1950s. She wanted something new, something fresh. Her concept was to produce nicely sewn, accessible dresses. The idea quickly gained recognition and shortly after there was a following among Paris’s upper crust.
To mark this special occasion, the fashion house will re-issue 16 key pieces from its extensive history to create the commemorative Edition Anniversaire collection – including Karl Lagerfeld’s violin dress of spring/summer 1983, and Stella McCartney’s pineapple t-shirt of spring/summer 2001. All of these signature creations will be available for purchase.
“Being able to bring this wonderfully celebratory retrospective to London is a joy for us,” said Sebastian Manes, the director of womenswear and accessories for Selfridges. “Reflecting on Chloé’s incredible accomplishments and contribution to the world of style is a must for followers of fashion, and we’re delighted to showcase that within our store.”
The best words to describe Chloé are: a true legacy of originality and romanticism. To another 60 years! Cheers!
Photos: Courtesy of Chloé/Selfridges