Fashion & Beauty

Stars that have shed their clothes for the camera

Stars that have shed their clothes for the camera

It’s a known fact: sex sells! The more attractive you are as a celebrity, the more likes you will get on Facebook and followers on Twitter.1

Some “hot” celebrity sports personalities who have happened to endorse some lingerie brands have certainly caught people’s attention. One such figure, David Beckham, who is no stranger to commercial endorsements is most famous for his ads promoting Emporio Armani’s boxer briefs. The success of the campaign was so successful that Becks went on to launch his own range of H&M underwear. Good move!2

Tennis star Caroline Wozniacki raised eyebrows when she revealed her own line of underwear. This Danish bombshell – a former world number one and girlfriend of British golf sensation Rory McIlroy – was filmed in a variety of provocative poses wearing just bras and knickers.3

Magdalena Neuner, now retired German biathlete, quit last year at the age of 25. She posed for the camera in MEY underwear in her homeland, proving that she certainly could have a blossoming future career in modelling.4

Mr Freddie Ljungberg, the former Arsenal winger, is famed for his metrosexual look. This fashionable Swede was picked as the face for Calvin Klein’s range of boxer briefs in the mid-2000s. Is it wrong to think of a man as a piece of meat? In this case, we think not!5

After Beckham left Armani, Cristiano Ronaldo and Rafael Nadal were subsequently signed. Can an ad campaign get any hotter than these two?6

If one or two men aren’t enough, why not take the Italian national football team? Dolce & Gabbana decided to go that one step further with their infamous 2006 campaign with stars like Fabio Cannavaro, Gennaro Gattuso and Andrea Pirlo posing in a dressing-room scenario, wearing nothing but their underwear. It was such a success that similar ads have been created for the Euro and World Cup tournaments. Hello boys!7

Tim Tebow, a devout Christian and the New York Jets quarter-back, has done less risqué commercials. Publicising Jockey’s classic underwear, Tim agreed on the condition he did not strip down and reveal too much. Boo!

It is a win-win situation for the stars and the brands. Who wouldn’t want a top figure endorsing their products, especially when they all look so good?

Pooja Sahny

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