Rockabilly style from Badly Behaved Betty
The classic style of the 50s is certainly timeless. Fabrics were no longer rationed, and the youth of the time were breaking loose from the military shapes of the 40s. The 50s expressed a new beginning for so many people, and this newfound freedom still lives on through the bold colours and exciting shapes. Yorkshire-based Anne Body expresses her passion for the era via her Etsy shop, Badly Behaved Betty, where she hand-makes made-to-measure pieces in the style of that wild era.
Have you created all the designs from the current collection yourself? Do any designs come from outside of the brand?
Anne Body: All BBB dresses are created using my own designs and pattern blocks.
How do you personally feel about fashion, and how do you use it to express yourself?
Fashion evokes so many emotions for me! I love and hate it all at the same time. There are some really fabulous pieces out there and the opportunities to express yourself through fashion are endless, however, it really gets my goat when you walk down the street and you’re surrounded by people who all wear the same thing just because that’s what fashion dictates!
What has been the highlight of your career so far?
Although I’d been developing the business for some time previously, I officially launched BBB in June 2012 just after finishing my degree, so it’s all still very new. Receiving my first international order in August 2012, just two months after my first listing on Etsy, was the most amazing feeling ever, especially since the order came from a wonderful lady in New York.
Who would you most like to collaborate with?
It would be awesome to work with Vivienne Westwood; that woman is off her head and I think we could be good friends.
Would you say your work is directed at a particular trend or group of people?
When first starting out, I did think my work would appeal mainly to the alternative scene such as burlesque, rockabilly or those particularly interested in vintage. However, as the brand developed I quickly realised I could create a product that appealed to everyone, it was just a case of making it accessible to them.
What are a few of your likes and dislikes in terms of design and style aesthetic?
I love classic styles and structured tailoring.
When was the brand created, and what was the inspiration behind it?
I began developing the brand late 2011 during my final year of university, but the inspiration for the brand has been life-long. Part of the brand is allowing women to express themselves freely and providing them with the opportunity to do so. Ultimately, BBB is about expressing who you truly are inside – that little voice that tells you to take the leap and just go for it, be different and enjoy yourself in the process.
Have you any plans for the future? When can we expect your next collection and where do you hope to be in five years?
Although we’re only a few months into the New Year, I’ve already been thinking about my autumn/winter collection which should be ready for debut come late August. My dream is to open a physical shop, eventually.
What made you decide to bring back this style of fashion?
Vintage reproduction clothing has been around for quite some time now, but has really exploded over the last few years. This was a style I particularly loved and wanted to share with others.
How would you describe your personality, and is this reflected in your work?
Oh God, I hope my personality isn’t represented too much in my work, otherwise it would be crazy and probably unwearable!
How do you feel about the fashion industry at the moment? Has the change in economy changed the industry?
Oh for sure. I think that’s why my designs have been so popular. People are looking to invest in good quality clothing, something that will stand the test of time and then use the high street’s disposable fashion culture to chop and change the look of their outfit.
How do you cope with doing custom orders?
I absolutely love working alongside the customer; it’s always great to hear other people’s ideas, preferences and the events that people look to wear their new outfits. I’ve met some really wonderful people and actually gained some lovely new friends and repeat customers.
Elizabeth Finney
To check out more of Anne’s stunning pieces, click here.
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