Chinti and Parker: clothing that leaves you with a clear conscience
Finding ethical clothing that looks trendy is quite difficult. Some labels’ ethical clothing can look frumpy; you may as well wear a potato sack because it’s that unflattering. However, at Chinti and Parker you will find clothing that is trendy and also makes you feel warm and fuzzy, especially if you’re wearing one of their jumpers.
The label was set up in 2009 by cousins Anna Singh and Rachael Wood. Before joining forces with her cousin, Anna co-founded British beauty brand, Pout. Pout struck an instant chord with the fashion-conscious young woman courtesy of its take on 50s glamour. Rachael knew she wanted to run her own clothing line so she decided to gain some experience by working for Browns. With both cousins having valuable experience under their belts, they joined forces to set up a label between them. The mission of Chinti and Parker is to create beautiful, ethically-made garments that value style on par with substance.
The pair use super-soft fabrics, flattering cuts and a palette that combines key neutrals with fashion-conscious colourways and prints. This is what the label is becoming known for. So this season you may want to start with this knotted maxi dress, throw in this fine stripes oversize tee and drawstring trouser and to keep you warm their star sweater. These are just a few staple pieces that will be perfect for your summer wardrobe.
But what makes the label so ethical? Well firstly, they use high quality neutral materials that are chosen for their inherent beauty and ethical consideration. The label is built on integrity and sustainability so it is important that the fabrics will be suitable for more than one season. All the jersey they use is produced in Portugal and their cotton jersey is 100% organic (except for grey marl). The cashmere is made in Italy from fine Italian yarns and woven cotton pieces are produced in Portugal and India. The work they have produced in India supports a local industry and growth in the country. What makes the clothing truly unique is that each garment comes with a tag stating its individual ethical credentials. This means buyers can clearly see whether their item is organic, Fairtrade or made within the EU. The pair even actively offsets carbon emissions as outlined by the Carbon Neutral Company and this means that Chinti and Parker have been certified carbon neutral.
Is there anything else this label can do to make them any more ethical? Buying a garment from Chinti and Parker is definitely going to make you feel really good about the item you are going to wear.
Head over to the website here and invest in a garment that lasts for more than one season and has been made in a “green”way.