Press day: Classic Grenson designs on show with best-selling potential
At yesterday’s press day, Grenson surprised us with a variety of classic designs that merged with highly contemporary trends. From small details to big statements, Grenson has a lot to offer in its autumn/winter 2013 collection.
In 1866, Grenson was launched as a small factory and the brand hasn’t changed much since. Still today, Grenson uses the time consuming Goodyear welt construction to manufacture their shoes. This technique guarantees a long-wearing and easy repairing product. It gives the shoes a durable and valuable look, which can easily be associated with Italy’s fine craftsmanship.
Grenson is known for its classic shoe designs that remain unchanged, which is quite rare for a shoe brand that has existed for over a hundred years. In 2011, Grenson launched the first women’s collection. The women’s shoes resemble the men’s shoes, but are shaped down to fit women. The Chelsea boots are a great example of how identical the women’s and men’s collections are. They don’t get more unisex.
These classic English brogues are the bestsellers of the AW ‘13 collection. Grenson presented red and blue as its autumn/winter season colours. The cult shoes are both smart and comfortable, with a rubber sole that will keep you on your feet for days.
The eye-catchers of the new collection are the neon-coloured Grensons. Except for the neon colours, the shoes are all classics. It’s quite impressive how an age-old shoe brand like Grenson can use traditional shapes and patterns and still look so contemporary.
Grenson also had its G-Lab on show, which it launched two weeks ago as a pop-up in Liberty London. With G-Lab, customers get the chance to design their own Grenson shoe and receive the limited edition – including the customer’s signature – six weeks later. The shoes that were set up on the table to inspire guests at the press day definitely did the trick for us. Soon we were going through the samples of leather, suede and colours to discuss which design we would choose for our one-off Grenson.
Photos: Clara Strand
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