The Upcoming
  • Cinema & Tv
    • Movie reviews
    • Film festivals
      • Berlin
      • Tribeca
      • Sundance London
      • Cannes
      • Locarno
      • Venice
      • London
      • Toronto
    • Show reviews
  • Music
    • Live music
  • Food & Drinks
    • News & Features
    • Restaurant & bar reviews
    • Interviews & Recipes
  • Theatre
  • Art
  • Travel & Lifestyle
  • Literature
  • Fashion & Beauty
    • Accessories
    • Beauty
    • News & Features
    • Shopping & Trends
    • Tips & How-tos
    • Fashion weeks
      • London Fashion Week
      • London Fashion Week Men’s
      • New York Fashion Week
      • Milan Fashion Week
      • Paris Fashion Week
      • Haute Couture
  • Join us
    • Editorial unit
    • Our writers
    • Join the team
    • Join the mailing list
    • Support us
    • Contact us
  • Competitions
  • Facebook

  • Twitter

  • Instagram

  • YouTube

  • RSS

Fashion & BeautyNews & Features

Gucci taking a new platform with Sound For Change

Gucci taking a new platform with Sound For Change
5 June 2013
Pooja Sahny
Avatar
Pooja Sahny
5 June 2013

It all began with Chime For Change –  a great cause addressing the importance of women’s education, health and justice. Sponsored by Gucci, and with strong female representatives including existing ambassadors and co-founders Beyoncé Knowles, Salma Hayek and Frida Giannini, Chime for Change had many new names to add to its list for this new campaign such as: Ben Affleck, Gwyneth Paltrow, Julia Roberts, Kylie Minogue and Cameron Diaz.

On 1st June, at the Twickenham Stadium in London, the campaign took a new form as a concert raising around £3 million. The line-up of acts ranged from Beyoncé, Timberland, Jessie J, Rita Ora, Madonna, John Legend, Jennifer Lopez and many more. All influential figures with the same message: help support and fight for women’s rights worldwide.

In Frida’s, the creative director for Gucci, own words about education: “60% of the children not in school are girls, but studies show that investing in girls’ education raises GDP and employment. Providing opportunity for girls improves outcomes not just for them, but also their families, communities and countries.”

Beyoncé points out the significance of sanitary and hygienic environments: “800 women die every day during pregnancy and childbirth but 80% of those deaths could be prevented with proven solutions and access to care. Giving life shouldn’t mean having to risk yours.”

Salma Hayek also fights for women’s justice, saying: “Around the world, girls and women lack the protection and equal opportunity they deserve. Domestic violence and trafficking disproportionately affect women. And in spite of gains, women hold just 21% of seats in national parliaments globally. But given the opportunity, women empower themselves and improve outcomes for their families, communities and countries.” 

The advisory board for Chime for Change has assembled leading advocates and experts, NGO and non-profit executives, and global leaders all dedicated to this campaign: Waris Dirie, human rights activist, author of Desert Flower and founder of the Desert Flower Foundation, John Legend, artist and founder of Show Me Campaign, Alicia Keys, artist and co-founder of Keep A Child Alive, Archbishop Desmond Tutu, the Nobel laureate and social rights activist, Jada Pinkett-Smith, actress, producer, advocate and founder of Don’t Sell Bodies, Sharmeen Obaid-Chinoy, Oscar-winning documentary film-maker, Minh Dang, executive director of Don’t Sell Bodies and Survivor of Child Trafficking in the US, Jimmie Briggs, founder of the Man Up Campaign to end violence against women, are just a few of the names behind Gucci’s cause.

So many women worldwide have stories to tell, whether it be about abuse, lack of further education or lack of medical supplies.

There are three steps to help donate towards this campaign:

Step 1- Learn. Through the stories and films on the website, find out more about issues affecting girls and women.

Step 2- Find a project. Discover projects focused on health, education and justice for girls and women around the world.

Step 3- Support a project. Select and fund a project that matters to you.

Help save someone who has far less than you do.

Pooja Sahny

For more information click here.

Related Items

More in Fashion & Lifestyle

Chelsea Flower Show 2022: Greenery and wellbeing

Rebekah Absalom
Read More

LGBTQ+ friendly places around Pride London celebrations

Frankie Reddin
Read More

Five sustainable swimwear brands to try this summer

Rosie Davis
Read More

Ten spring wedding guest outfits you’ll want to be photographed in

Sophie Cook
Read More

Connaught Village celebrate summer with inaugural Garden Festival this Saturday

The editorial unit
Read More

Ruggable: The machine-washable rug

Rebekah Absalom
Read More

Ladies’ fashion: Seven wardrobe staples for summer

Rosie Davis
Read More

Kensington’s newest hair salon: Jamie Stevens Hair

Rosie Davis
Read More

Spring beauty: The new beauty launches to try this spring

Rosie Davis
Read More
Scroll for more
Tap
  • Popular

  • Latest

  • TOP PICKS

  • Ed Sheeran at Wembley Stadium
    ★★★★★
    Live music
  • Eagles bring a nostalgia-laden evening to the BST Festival in Hyde Park
    ★★★★★
    Live music
  • Africa Fashion at the V&A
    ★★★★★
    Art
  • “He used to spit at the audience, roll on the ground, he did, in fact, hump that plastic dog – he was the original punk rocker”: Baz Luhrman, Tom Hanks, Austin Butler, Olivia DeJonge and Alton Mason on Elvis
    Cinema & Tv
  • The Princess
    ★★★★★
    Movie review
  • Eric Ravilious: Drawn to War
    ★★★★★
    Movie review
  • Beauty and the Beast: The Musical at London Palladium
    ★★★★★
    Theatre
  • The Terminal List
    ★★★★★
    amazon
  • Baymax!
    ★★★★★
    disney
  • St Vincent at the Hammersmith Apollo
    ★★★★★
    Live music
  • Beauty and the Beast: The Musical at London Palladium
    ★★★★★
    Theatre
  • St Vincent at the Hammersmith Apollo
    ★★★★★
    Live music
  • Netflix Walking Tour: From Bridgerton to The Crown, a free walking tour through the filming locations
    Cinema & Tv
  • Africa Fashion at the V&A
    ★★★★★
    Art
  • Minions: The Rise of Gru
    ★★★★★
    Movie review
The Upcoming
Pages
  • Contact us
  • Join mailing list
  • Join us
  • Our London food map
  • Our writers
  • Support us
  • What, when, why
With the support from:
International driving license

Copyright © 2011-2020 FL Media

Celebrity drag queen trio DWV become the new faces of OCC cosmetics’ latest campaign
Enjoy feathers, freak shows and fetish at The Dark Circus Party