Danny Sangra launches Warehouse fashion film

Leading high street retailer, Warehouse, has recently launched an exciting and entertaining campaign allowing the label to engage and interact with their customers, and to make customers the focus of the brand. To carry out this campaign, Warehouse invited their customers to be stylists of the upcoming collection.

This valuable and engaging opportunity allowed the customers to take control and make important decisions. They were to decide exactly what happens in the campaign and what the model wore during scenes such as “A Walk in the Park” and “Going to the Cinema”.

Results of the campaign were then brought to life in a very short film, which was directed by the young and extremely talented Danny Sangra. The upcoming director has already collaborated with renowned names including Marc by Marc Jacobs, Mulberry and Miu Miu. 

The short fashion film was presented at the Warehouse flagship store on Argyll Street to an intimate gathering. Following the day of a female character who lives a very fast life, the film attempts to promote the A/W’13 collection on sale across Warehouse stores.

The female character needs a new look and a change of clothes every 90 minutes throughout the day. This highlights the 90 minute delivery service which is offered by the company.

Carefully thought out, Danny Sangra has ensured that the film offers suggestions, inspiration and outfits to be worn during different parts of the day and during everyday scenarios. This exciting campaign is in store, in print, online and across all social media platforms. Why not watch the film and get inspired by Warehouse? 

Jasmine Ripa

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