Bloggers Love… The Upper East boutique launch event

Last Thursday saw some of the top fashion bloggers attend the Bloggers Love… The Upper East boutique launch event at The Penthouse, in Leicester Square, London.

The event held by Bloggers Love, celebrated the launch of Durham-born Chloe Pittilla’s multi-brand online boutique.

The launch kicked off on the top floor of the classy Penthouse nightclub, overlooking the bustling streets of Leicester Square. Trendy London-based DJ Sash Dixon provided the background music for the event, creating a fun and upbeat atmosphere. Upon arrival guests were greeted with yummy cupcakes made by The Indulgent Sugar Plum, whilst being given the chance to view some of the products available from The Upper East boutique.

A small selection of brands that The Upper East stocks were showcased, including Tallulah Love vintage-inspired underwear, hand-crafted floral crowns and embellished sunglasses courtesy of Abigail’s Tea Party, as well as a wide range of affordable handbags and jewellery perfect for any young fashionista.

After an introduction into what products The Upper East has to offer, guests were treated to a catwalk show, getting a closer look at The Upper East fashion. Bodycon mini dresses dominated the show, however, it was the final Andre Nicole dress that got cameras flashing. The showstopper white, bejewelled bodice prom/bridal gown was stunning, showing the diversity of fashion available on The Upper East boutique.

The Upper East owner, Chloe Pittilla, managed to take a few minutes away from the busy event to speak to Victoria Beckett about the launch of her online boutique.

How did you start up The Upper East boutique?

Chloe Pittilla: I’ve always wanted to start up my own business, even as a small child. I would set up little stalls in my garden and try to sell my unwanted toys to the other children in the street! I came up with the idea whilst on holiday in Egypt and it has snowballed from there!

How will The Upper East online boutique differ from other online clothing stores?

The majority of the stock is from the North East of England, which is where I’m from. There is also a wide price range, from designer underwear to bargain jewellery and dresses. I hope that this diversity will make it different to other online stores.

What are your future plans for The Upper East?

I only started up the company a couple of months ago, so who knows what the future will hold. It would be nice to have a store one day or even a chain of boutiques.

Who is your favourite celebrity style icon?

I love Gwen Stefani’s style; she’s really different. I’m also a fan of Gossip Girl and think the outfits on the show are amazing. In fact, that’s where my idea for the name came from. It’s a mix of my love for The Upper East Side fashion and the fact that I’m from the North East.

How would you describe your own signature style?

To be honest, I rarely get out of the work uniform. But as I’m only 5″1, I always wear heels to make me look that little bit taller. I would never go out without any heels on. I also like LBDs; every girl needs a perfectly fitting LBD!

 

Victoria Beckett

To visit The Upper East boutique click here. Alternatively, visit them on Twitter @the_uppereast or Facebook.