LFW – Jayne Pierson S/S 2014 collection

Being far from the ordinary, but far into ingenious, Pierson’s SS14 Film Premier showcased her beautiful designs being entwined into a “supernatural” love story.

Pierson revealed her debut collection in 2009 London Fashion Week, and from then on she has built upon her brand. Having previously worked with Alexander McQueen and Vivienne Westwood, she now has established her own style, with an ideal client being “fearless, effortlessly sexy and marches to the sound of her own drum”. Her SS14 collection most definitely reiterates her desires.

The first four designs simply draped off the women with elegance and ease, embracing the natural seductive charm they behold. They were made from simple lace, veil, silk and leather; all coming together to make something that isn’t necessarily day-to-day wear, but certainly something spectacular.

The next four were equally desirable, with a loosely fitting white suit, pink bomber jacket and bright orange slim fitting dress; you could only imagine what kind of events these might make an appearance at.

Additionally, the film clasped the exact message the clothing was trying to send out, being “a supernatural take on a love story. The main character, Laura, is desperate to escape her life but when confronted with the truth, her otherworldly muse comes to life; invading her reality, she has to make a choice”. With as many confusing twists and turns as the clothing itself, the end result fits perfectly into place.

There is no doubt that Pierson will build upon her brand, and with continually stunning results. Every avid fashionista should eagerly anticipate her next endeavour.   

Tamara Massey

Photos: Victoria Brown

To view her collection at London Fashion Week go to the RTW Emerging room at Somerset House, and to read more about her brand, go to her website.