Mod-tastic party at Pretty Green

Liam Gallagher’s Pretty Green store in Covent Garden hosted a party to celebrate its new S/S 2014 menswear and tailoring collection on Wednesday, but who needs an excuse for a party? Swagger and northern lilt were optional.
The label is very much focused on the mod look; it is stylish but with a bit of that Mancunian attitude we all remember from the 90s. For everyday wear there is the Green Label , a casual range with signature pieces such as the polo shirt. For something a bit smarter the Black Label offers classic British tailoring.
Former Charlatans front-man Tim Burgess took to the decks to get things moving, but the climax of the evening saw singer-songwriter Eugene McGuinness perform an acoustic set whilst guests swigged on beer and checked out the clothes.
It was clear from the evening’s turn-out that the label has a strong mod following, and this was reflected in the numerous Paul Weller doppelgängers who attended in force.
The label has also collaborated with Jamie Hewlett (co-creator of virtual band Gorillaz), and the Teenage Cancer Trust to produce three limited edition t-shirts to raise money for the charity. The designs depict classic guitar poses and plays on Pretty Green’s rich musical heritage.
Even if you’re not a fan of Liam’s style, the brand still has some elegant and classy menswear which might just leave you thinking definitely maybe.
Diana McCormick
For further information, click here.
Facebook
Twitter
Instagram
YouTube
Tumblr
RSS