Wreck London Clothing launches an ambitious capsule collection for the snapback and trainer-wearer
Wreck London started in 2012 as a project between friends and now finds itself launching its first capsule collection of t-shirts that reflect the trendy grit of the brand’s London-based roots. Wreck London was founded in 2012 by 17-year-old George Gigney, and despite its youth, has already established itself as a successful, sought-after brand.
The collection features definite must-haves for the snapback and trainer-wearer: oversized silhouettes, melting logos and metallic leather detailing. Prints are inspired by classic art and architecture, and boast a strong apocalyptic feel. Iconic images have been digitally re-worked to create modern abstract imagery reminiscent of Spring 2010 McQueen. It feels as though the fractal prints are fashion’s equivalent to dubstep, having peaked three years ago and since been massively over-played, both the music and the print continue to reign strong amongst the masses. Wreck London finds a way to make the trend feel new again by offering an all-over print on their Statues of London tee.
Wreck London designs were recently featured on X-Factor‘s freshest act, Rough Copy. The trio is undoubtedly the show’s most style savvy contestants to date, coordinating their ensembles in a Destiny’s Child-like fashion. Rough Copy is a group that embodies all that is Wreck London: youthful energy ornamented in edgy street style. With the founder at the tender age of 17, we have a feeling this is just the beginning for the brand.
We had a quick chat with George and here is what he had to say:
Where are you from and how did Wreck London Clothing get started?
George: I’m from Thamesmead in South East London. Wreck London was started by me and a friend that are inspired by fashion in 2012, and I have carried it on by myself.
What is a typical day like for you?
I don’t have a set routine, but mostly I spend my time writing/drawing ideas and bringing them to life.
I get a real Yeezy-vibe from your collection (not just from the name of the Yeesus Tee).
We keep a keen eye on Kanye West and his style; you could say some of our current t-shirts are inspired by him.
Having your designs featured on the freshest boys of X-Factor is a huge accomplishment. What other artists would you love to see wearing your designs?
It was great seeing Rough Copy wearing our stuff on X-Factor and we had really good feedback from them about how much they like the brand. We are currently looking at doing some bespoke pieces for them, so watch this space. If I had to choose any artist in the world it would have to be ASAP Rocky; I am really inspired by his look and sound.
Describe yourself in three words…
Smart, energetic and a go-getter!
Top three songs at the moment?
Kanye West New Slaves, ASAP Rocky Phoenix and ASAP Rocky Angels.
Shop Wreck London Clothing here.