The Upcoming
  • Culture
    • Art
    • Cinema
      • Movie reviews
      • Film festivals
    • Food & Drinks
      • News & Features
      • Restaurant & bar reviews
      • Interviews & Recipes
    • Literature
    • Music
      • Live music
    • Theatre
    • Shows & On demand
  • Fashion & Lifestyle
    • Accessories
    • Beauty
    • News & Features
    • Shopping & Trends
    • Tips & How-tos
    • Fashion weeks
  • What’s On
    • Art exhibitions
    • Theatre shows
  • Tickets
  • Join us
    • Editorial unit
    • Our writers
    • Join the team
    • Join the mailing list
    • Fund us
    • Contact us
  • Interviews
  • Competitions
  • Special events
    • Film festivals
      • Berlin
      • Tribeca
      • Sundance London
      • Cannes
      • Locarno
      • Venice
      • London
      • Toronto
    • Fashion weeks
      • London Fashion Week
      • New York Fashion Week
      • Milan Fashion Week
      • Paris Fashion Week
      • Haute Couture
      • London Fashion Week Men’s
  • Facebook

  • Twitter

  • Instagram

  • YouTube

  • Tumblr

  • RSS


Fashion & Lifestyle

King of Shaves launches new Hyperglide razor

King of Shaves launches new Hyperglide razor
21 January 2014
Emily Vierke
Emily Vierke
Avatar
Emily Vierke
21 January 2014

The 16th January was the launch party for King of Shaves’ latest creation: a new razor that creates its own hydrogel, so all you need is some water.

The King of Shaves company started out in 1993 and 21 years on they are one of the most successful shaving brands in the UK with products stocked in Morrisons, Superdrug and Tesco to name but a few. King of Shaves products are also available in the USA, Australia and New Zealand and are constantly expanding.kingofshaves

Now in 2014 we see the birth of the Hyperglide System Razor. This latest creation from King of Shaves features an original “patented superhydrophilic self-lubricating cartridge” that creates its own gel when it is touched by water meaning a smooth shave with as much comfort and closeness as possible.

The launch party took place at Sketch in Mayfair and a fun time was had by all. New American girl band KING (pun intended, we’re sure) from Los Angeles performed and there was also a DJ session from DJ Chicane. Celebrity guests included athlete Jade Johnson and soul singer Mica Paris who enjoyed cocktails, champagne and fabulous music all night.

All in all, a fabulous night was had by everybody who managed to make it to the King of Shaves’ launch; let’s just hope the product is as popular as the night itself!

All of those present were introduced to the brand’s advert for the Hyperglide razor, which was directed by Tiger Savage and Sky Sharrock and was even filmed underwater!

Emily-Rose Vierke

You can check out the advert here and see what you think of the perfectly filmed 48 seconds; it more than sells the product and sums up the Hyperglide razor wonderfully.

CEO of the company Will King was there to present the razor himself, and you can check out the video for his speech and introduction here.

Related Items

More in Fashion & Lifestyle

Valentine’s Day 2019: Gift and treat ideas

The editorial unit
Read More

Style file: Priyanka Chopra

Sophie Cook
Read More

Perfect date night dresses from the high street

Sophie Cook
Read More

10 inspiring books to help you make 2019 your year

Sally Wijers
Read More

Seven super quick and easy morning hairstyles for long hair

Sophie Cook
Read More

Golden Globes 2019: Red carpet

Sophie Cook
Read More

What is fashion technology and how is it changing the fashion sector?

The editorial unit
Read More

New Year’s resolution ideas for 2019

Sophie Cook
Read More

Embrace Veganuary with these beauty products

Sally Wijers
Read More
Scroll for more
Tap

Tickets

Theatre tickets

  • Popular

  • Latest

  • TOP PICKS

  • Marighella
    ★★★★★
    Berlinale
  • Babylon Beyond Borders at the Bush Theatre
    ★★★★★
    Theatre
  • Rip It Up: The 60s at Garrick Theatre
    ★★★★★
    Theatre
  • Johnstons of Elgin autumn/winter 2019 collection presentation for LFW
    Fashion weeks
  • Jeremy Loops and James Hersey at the Roundhouse
    ★★★★★
    Live music
  • Hanger autumn/winter 2019 collection presentation for LFW
    Fashion weeks
  • STEVE O SMITH autumn/winter 2019 collection presentation for LFW
    Fashion weeks
  • Pringle of Scotland autumn/winter 2019 collection catwalk show for LFW
    Fashion weeks
  • Paul Costelloe autumn/winter 2019 collection presentation for LFW
    Fashion weeks
  • Wesley Harriott autumn/winter 2019 collection presentation for LFW
    Fashion weeks
  • Capernaum
    ★★★★★
    Movie review
  • Cold Pursuit
    ★★★★★
    Movie review
  • Teddy Pendergrass: If You Don’t Know Me
    ★★★★★
    Movie review
  • Jeremy Loops and James Hersey at the Roundhouse
    ★★★★★
    Live music
  • An interview with Piranhas (La paranza dei bambini) director Claudio Giovannesi
    Berlinale

Instagram

Something is wrong.
Instagram token error.
The Upcoming
Pages
  • Contact us
  • Fund us
  • Join mailing list
  • Join us
  • Our London food map
  • Our writers
  • What, when, why

Copyright © 2018 FL Media Ltd

The Future of Fashion Program picks its top 20
Soft Paris: re-introduce romance