House of Peroni returns to London with fashion, culinary and arts headquarter
The House of Peroni residency is back in London for the month of May to Lincoln’s Inn Fields, Holborn. The House will bring the new wave of Italian creative talent from the worlds of food, drink, fashion and design to the capital.
With a fresh selection of pioneering Italian chefs, mixologists and designers, The House took over and transformed all four floors of a beautiful townhouse into a tantalising, immersive world of fashion forward, design-led Italian style and culture for everyone to enjoy.
With award-winning architect and co-designer of the Enzo Ferrari museum Andrea Morgante at the helm, The House takes guests on a journey into the cutting-edge world of Italian style. The House is inspired by 1963; a transformative year when Italian style became renowned across the world and the year that Carlo Peroni created Peroni Nastro Azzurro.
The House features a stunning third floor restaurant overlooking a picturesque part of the city as well as a convivial outdoor terrace serving a selection of dishes from Monday to Saturday. The menu for May consists of classic Italian dishes reinvented by Italian culinary collective Bottega Wapping – led by creative director Lorenzo di Francesco and head chef Daniele Miconi – whose fun and imaginative menus have earned them a cult following in London’s East end as well as a bespoke drinks infusion menu created by mixologist Federico Riezzo.
From today Friday 2nd May, The House will be open to the public and guests can immerse themselves in design and fashion, enjoying stunning bespoke creations from the likes of sculptographer Daniele Papuli, design duo Carnovsky, and fashion designer Vivetta.
Throughout the month, The House will feature an exciting weekly schedule of stylish Italian events which will include:
Dining in Multicolour
Inspired by the explosion in colour photography of 1963 – the year Polaroid began manufacturing colour film – this unique dining experience is a sensory extravaganza of stimulating flavour and colour. The entire room, right down to the cutlery, will be a dizzying rainbow of multicolour and will form the backdrop to an equally colourful feast prepared by The House of Peroni’s resident chefs Bottega Wapping, whose inspiration for the menu derives from the Red Green Blue model of colour used in photography and electronic systems.
The Art of Gelato
Discover the surprising history of Italian dessert, Gelato, in this artisan-led masterclass. From the ancient sorbettiera to the latest machine technology, the makers of GINO Gelato will teach you all there is to know about the famed frozen dessert. Put your newly learned skills to work as you create some of your own and take the chance to taste innovative flavours including Olive Oil & Parmesan, and Tiramisu.
Il Barbiere – Luxury Italian barbershop
Sicilian Master Barber, Carmelo Guastella, formerly the resident barber at Dolce & Gabbana’s flagship store, hosts an evening of masculine grooming at The House of Peroni. Carmelo will be offering male guests a selection of luxury shaves and hot towel treatments that they can enjoy while sipping a Peroni Nastro Azzurro and listening to tunes from the effortlessly cool DJ Raissa. The House’s mixologist Federico Riezzo will also be hosting a cocktail clinic, showing guests hints and tips for creating contemporary concoctions. There is no admission fee to enter the event venues.
Treatments, however, must be booked in advance and will include a complimentary bottle of Peroni Nastro Azzurro.
Italian Brunch Club
Enjoy a leisurely brunch at The House of Peroni on Saturdays. Taste classic Italian dishes reworked with a modern twist, such as the Uova alla Napoletana or traditional baked eggs cooked with ham, stracchino, spring onions and paprika, while sipping a selection of innovative Peroni Nastro Azzurro infused drinks. While you relax with friends, you’ll be entertained by a hand-picked selection of live bands and DJs.
Alfresco Feast & Italo-beats
Experience premium Italian street food vendors combining the best of fine dining with a laid-back street food approach on the beautiful terrace at The House of Peroni in associated with Urban Food Fest. A selection of DJs will provide backdrop of remixed classic Italian beats.
Modern Vintage – Create your own silk scarf
Inspired by the timeless chic of Sophia Loren, this design masterclass looks back at the history of the Italian printed silk scarf, the designers that popularised it, and the women that made them iconic culminating in guests creating their own 100% silk crêpe de Chine scarf with a bespoke design.
Become an Italian Barista
The House of Peroni, in association with Lavazza, will deliver this authentic Italian coffee experience where guests will learn the origins of coffee and enjoy a tasting session with different beans and blends covering all the classics from velvety cappuccinos to intense espressos.
The editorial unit
The House of Peroni will be taking up residence at 64 Lincoln’s Inn Fields, Holborn, WC2A 3JX for the entire month of May 2014. Reservations for the restaurant and tickets for the events are bookable via The House of Peroni here.