OPEN: New British menswear retailer launches
Stylish men with a great taste in fashion, that’s what us girls want, and now OPEN is making our dreams come true with affordable “no-nonsense” fashion for men of all ages. Being the best dressed is a title almost every woman wants to fulfil, but being with the best dressed man, that’s something else. 
OPEN menswear started in 2013 in East London and has grown considerably since then. With items from £5 to £40, it really is fashion that even the guys on the lower budgets can afford. Their ethos is also simple, back-to-basics colours mixed with natural elements, their version of timeless classics. Their no-fuss mantra goes all the way to their branding, with packaging also being simple and understated; they definitely cottoned onto “less is more”. 
“We aim to deliver a simple no-nonsense approach to menswear – premium quality at affordable prices in a clean, modern, easy-to-shop environment…We’re excited to see how our customers respond to us.” – Stephen Galea, MD.
Well we’re excited to see the commotion and we’re not even the target audience, so look out ladies for the era of the well-dressed, no-nonsense gentleman.
Tamara Massey
Photos: Natalia Friedman
For further information visit their website.
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