Binky Felstead named as face of Easilocks Hair Hero

Made in Chelsea’s Binky Felstead is no stranger to a life behind the cameras as she has starred in the E4 reality series since its debut back in 2011. Her thick glossy brown locks have left us with serious hair envy and it comes as no surprise that Felstead has been named as the face of Easilocks’ new styling tool, the Hair Hero.

Binky, whose real name is Alexandra Felstead, showcases her glamorous look in a series of campaign shots to launch the brand’s first-ever heat styling tool. With her long brown tresses styled in loose tousled waves, along with a sultry smoky eye and a dressing gown to cover her modesty, Binky shows just what the styling tool can do.

With shots like this, it is no wonder the hair extensions brand was keen to have Felstead front the campaign. The founder of Easilocks said: “We are thrilled to have Binky working with us. She is one of the most-loved faces in UK TV and so many women across the UK can relate to her and her beauty regime.”

Felstead added: “I am so excited to be the face of the new Easilocks Hair Hero. With a crazy filming schedule it’s so important for my beauty regime to be as quick and easy as possible, and the Hair Hero is an absolute life saver.”

The Hair Hero launches from this month and will retail at £129.99.

Alexandra Davis
Photos: Courtesy of Easilocks