Emma Watson takes on the Green Carpet Challenge

The British actress, who finished filming her latest movie, Beauty and the Beast, just five weeks ago, is continuing to demonstrate her support for social and ethical causes by taking on the Green Carpet Challenge. She is actively supporting brands and designers whose production processes are characterised by ethical terms of practice and environmental resources. 

The news arrived, as always, on social media; Watson’s stylist posted pictures on Instagram featuring Emma wearing sustainable clothes by various brands. The actress also reposted them with the caption: “Inspired to consider the whole process of creating a fashion look, we are thinking about all the people, pieces and moving parts! This rack includes designers that are considering local craft and production, artisan skills, the environment, sustainability and the longevity of fashion!”

For each appearance Watson will make for the promotional tour of her latest movie, Regression, she will be wearing an outfit aimed to showcase a variety designers who are making use of alternative methods and materials, all in respect of their workers’ conditions and the environment.

By taking on the GCC, which has already been embraced by other influencers like Carey Mulligan and Helena Bonham Carter, the actress – who is said to have been inspired by the documentary The True Cost – is siding against fast fashion and the dangerous working conditions it imposes.

This is certainly not the first time that Emma Watson is sharing a social cause and bringing awareness on ethical matters. The actress has turned into what we could consider a proper role model of our times, especially for young women. Her speech as UN Women Goodwill Ambassador made to launch the HeForShe Campaign in 2014 reached 1,648,192 views on Youtube and she has been rated by The Time as one of the 100 most influential people in 2015.

It does not come as much of a surprise that Watson has decided to bring another important cause to the public, this time not through a speech, but through her style choices.

Francesca Milano