Calvin Klein’s latest underwear campaign proves that beauty is ageless
Calvin Klein’s new spring 2017 campaign has broken the barriers of age by featuring muses ranging from 18 to 73-years-old. The ad was suitably stamped with the tagline “Calvin Klein or nothing at all”.
The signature grainy, black and white style the brand classically embraces runs through the minute-long editor’s cut, alongside a series of short separate interviews with each of the models starring in the campaign.
The ad didn’t disappoint when it came to the iconic women featured; stars like Kirsten Dunst, Rashida Jones, Nathalie Love and the legendary model Lauren Hutton, were all handpicked by the director, writer and photographer, Sofia Coppola.
From the classic beauty of Kirsten Dunst, aged 34, who poses in a black bra exuding elegance, to the 18-year-old Maya Hawke, daughter of Uma Therman, whose energy and grace encapsulated the brand’s iconic style, the campaign had a fresh yet timeless tone. But the most noteworthy vision was renowned model Lauren Hutton, aged 73, effortlessly selling the brand’s bra as it peaks through a white silk gown.
The beautiful cast each had a short interview in which they share a poignant or comedic anecdote of their love life, named simply with romantic phrases such as “first kiss”, “first love” and “crush”. Lauren Hutton gave an insight with “the pick-up”, describing how the corniest pick-up line she’d ever heard actually worked, all because of some “electric blue eyes”.
Although it’s not unusual for Calvin Klein to push boundaries, with the previous spring 2017 men’s underwear campaign starring actors from the best picture film Moonlight, released just hours after the Oscar was awarded, and not forgetting the era of scantily clad Kate Moss and Brooke shields in the 80s and 90s campaigns. It is now that the boundaries are being forced in a different direction, celebrating the power of all ages, with the more mature side of beauty that’s often overlooked by the fashion world, being pulled to the forefront and captivating audiences.