Erdem X H&M lookbook reveals every item in the collaboration
Back in July of this year H&M revealed Erdem as this year’s designer collaboration. The fashion world has been waiting in eager anticipation of the release of this new collection from the London-based label and we now know what the completely line up will look like as the lookbook has been revealed.
The H&M designer collaborations have become something for fashion fanatics with limited funds to countdown to and, crucially, line up for. Starting with Karl Lagerfeld as their inaugural designer way back when in 2004 we have since seen lines by names such as Kenzo, Balmain and Isabel Marant.
Unsurprisingly, Erdem Moralioglu, the designer behind the label was excited to join this impressive lineup, stating it is an honour to be part of the group. Even though the label is relatively young, founded in 2005, it has an impressive group of fans. Erdem’s designs have been worn by Felicity Jones, Emma Watson and even the Duchess of Cambridge.
The Canadian/Turkish designer is well known for his obsession with flowers and romantic style: “I’ve always been fascinated by things that explore femininity, whether it’s lace or flowers or aesthetics of beauty,” he says. Making it extra exciting that his collection for H&M will be his first to include menswear. Erdem saw this partnership as an opportunity to reflect back on the work he has done in the past decade and to “explore my work on a whole new scale including a menswear collection which I have never done before.”
The items in the Erdem X H&M collection have Erdem’s signature timeless feel. He has a love for telling stories and creating pieces that are both modern and look as if they’ve existed forever at the same time. This love for storytelling couples perfectly with Baz Luhrmann, the film director behind Romeo + Juliet, who create a beautiful teaser trailer for the collaboration.
As expected the collection contains lots of florals but also wooly jumpers, warm jackets and tweed. If you are still looking for items to update your autumn/winter wardrobe you are in luck – Erdem’s collection is perfectly on trend.
If you are desperate to score some of the Erdem X H&M items take note: the collection will be available on 2nd November.