Why animation works so well for advertising
Animation is something that becomes a part of our life from the time we are very young. It can easily be seen in children’s television shows and movies. These are often sought out by adults, as well. It is no surprise that it is commonly used to grab people’s attention in the advertising realm. Animation companies can easily help you boost visitation to your social media or website. They often specialize in promotions and entertainment, as well as straightforward commercials. Animation continues to work well for advertising, and here’s why.
How people learn
Animation is not the only visual tool that can be used to sway consumers. It is, however, one of the most effective due to how people learn. More than 60% of the population identifies as visual learners. This is why you see visual aids in every classroom and business meeting space. Even without this large percentage, about 90% of the information thrown at our brains is in a visual format. We are hardwired to react to information presented in a visual way. We even process the information thousands of times faster than we do a text sentence. Visual information naturally grabs our attention and sticks with us longer.
It seems that we also prefer something more interesting to look at. Think about how you react when you are scrolling through Facebook or Instagram and you see a text-only post from a friend. You are much more likely to pass up a post that does not have a picture or video attached to it. The statistics speak for themselves, as well. Animation that presents on a webpage can easily bring in about 80 per cent more business. Sales increase after watching videos, as well. YouTube alone hosts over three billion hours of video watching activity each month. People are responding to visual stimulation in a variety of settings.
Why animation stands out
Advertisements are run nonstop on social media and YouTube. Every business site and every blog is inundated with pop-up ads. Consumers are at a point where they tune out the monotone speakers on most advertisements. It is getting more difficult to engage a viewer from a marketing perspective. Animation is unique and makes people take a second look. A short animation may be just enough to draw them in and make them want to find out more. You are more likely to have an audience that watches the entire advertisement if animation is used, as well. A short and sweet animation can easily get the point across before the viewer’s minor attention span wears out. One example of an animation that everyone seems to be into is the Google doodle. People actually visit google just to click on it for fun.
This may not be an attribute that concerns your customer base, however, it certainly makes things easier for business owners. Other ads involve hiring people to act, expensive equipment, and scheduling a day to shoot the scene. They often take all day to complete and cost quite a bit of money to produce.
Businesses in any niche can use animation to market their products and services, and when done well by a reputable firm such as Spiel, animation video can be remarkably effective and affordable. A professional animations service takes the time to understand what you offer and who your target audience is.
Evoking emotion is a sure-fire way to get attention from the audience. Animation is a big part of childhood. This marketing strategy depends on gaining an animation style that fits the age group of your target audience. Forming a short clip that reminds adults of their childhood can easily have them sidetracked by nostalgic feelings. Nostalgia has some interesting qualities. It not only reminds people of their past, it eliminates feelings of depression. It is a type of memory function that is linked to something tangible that is experienced in the present. People may feel happy after the ad and not know exactly why. This euphoria brings about positive feelings towards your product.
Simplicity is key
People are not likely to take time out of their busy day to figure out a difficult concept. If you are trying to impart knowledge to your guests, it may be beneficial to use animation. It is more likely to hold their attention. The characters you choose can be used to demonstrate difficult to understand concepts. Since they are not real people, they can be made to do anything necessary to help people understand. They can fly, teleport, or talk. An inanimate object can come alive in an animation video. Children’s educational shows use this method a lot of the time.
People get on the internet for fun during their breaks at work or school. If a heavy subject pops up in an ad, they are likely to pass it on by. No one wants to spend their relaxing break stressed out by complicated dictation or text. An animated video should be entertaining. The watcher should be happy seeing and maybe even laugh a bit. People learn more when they are having fun, and also show more interest in trying something new. You want to create something that the viewer wants to share with friends.
Most of us at one time have been caught humming a tune from a show or commercial. Animated shorts are often catchy enough to stick in someone’s head. When they need the intended product, this is then the first provider they look up. Well-known animated characters, phrases, and tunes can all form a lasting memory for consumers.
Animation is making its way to a myriad of advertising venues. Social media ads can easily be transformed into more effective selling tools with the addition of animation. Websites are more likely to hold on to a guest with animation on the landing page. People are naturally set up to be receptive to visual information. A qualified specialist can easily customize an animation to improve your business marketing.
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