Posters still doing their promotion magic
Posters are still fundamental to promoting music, film and theatre productions. There can be no question that big colourful posters featuring the date and a dramatic pose catches the eye. It makes fans feel excited about the big event. Despite the digital age where social media can display trailers and posts can be shared, it is still essential to invest in poster printing to get results.
Let’s look at why posters are essential to marketing these shows.
Posters can go where people go
One of the reasons posters are so effective is that they can go where people gather. Bus stops, on buses, and billboards can all blast out the message informing people of the event. With good strategic planning, you can ensure that the film, TV show. theatre production or concert is well advertised to the wider public.
Posters are a great marketing interactions
Many online retailers believe that you need six interactions between your customer and your brand before they buy. This is true of most products including entertainment events. Posters are very much part of this marketing strategy and indeed are excellent for getting the word out that ‘something big’ is coming down the track. Given this importance not using a poster to advertise an event is simply out of the question.
If you think of these marketing interactions like fruit and vegetables where you should have five a day, you’re on the right lines.
People love it
Something to give you peace of mind is that people that want to go to your musical event absolutely love it. This means that as soon as they see your poster broadcasting to the world about a forthcoming show, it cements in their mind and it is on their radar. This can result in online searches to find out more about the event, to buy tickets, and start telling their friends about getting a party together for a great show.
Eye-catching colours and design
To make a post more effective it is important to have an eye-catching theme and colour. Using big fonts so people can read the offering at a distance is also important. Shows are in many ways a brand and so having the right one is important. Think about the big bands and productions they all tend to have their own logos. The Rolling Stones, Queen, Les Misérables all have their own brand which is unmistakable.
With good use of this branding, you can create posters that will tell fans this is the real deal and it is time to buy tickets.
In fact, the branding is so powerful that often all you need is the logo and a date to get it into the minds of your target audience.
Given how much focus there is to promote offerings online there is something reassuring that a poster still holds marketing power. If you have an event and you want to get the word out ensure you include a substantial poster budget to appeal to as many people as possible. You won’t regret it and you maximise the chances of selling out your show night after night.
The editorial unit