Perrier-Jouët launches print magazine Artisans of the Wild
Champagne maison Perrier-Jouët launched its very first magazine, Artisans of the Wild, a cultural and artistic exploration of the house’s singular vision of the world and nature that has driven it since its foundation in 1811.
In attendance for the special occasion were five Artisans of the Wild who each contributed to the magazine: designers Andrea Mancuso and Bethan Laura Wood; Michelin-starred chef Pierre Gagnaire; culinary designer Laila Gohar and Perrier-Jouët’s cellar master Hervé Deschamps. This community of talents brought together by the House share the same philosophy and creative passions.
Perrier-Jouët’s magazine goes beyond the house itself. It is a cultural object created to broaden our understanding of nature and reflect on the preciousness of what it has to offer: the breath of life, inspiration, contemplation, truth.
This project brought together writers, artists, designers and journalists alongside the house’s Artisans of the Wild: personalities from different creative horizons – design, art, gastronomy, fashion – who help maison Perrier-Jouët spread the Art of the Wild spirit around the world.
Art of the Wild is the universe as seen by the House to re-enchant the everyday with the presence of unbridled, reinvented nature. This philosophy aligns with that of Art Nouveau, the artistic movement whose enduring bond with the House can be traced back to 1902, when Emile Gallé illustrated the emblematic anemone that adorns bottles of Perrier-Jouët Belle Epoque to this day.
Within the pages of the magazine, these artisans present unexpected portraits of themselves. Their inspiring words are as surprising and offbeat as the design itself, which uplifts them with a liberated, large-format layout incorporating words and images as one. The result is a beautiful object that will naturally find its place among the other art books on a bookshelf.
The magazine is available now at high-end retailers globally, including the cutting-edge book section at Alex Eagle Studio, where the launch took place. It will also be sold online through a dedicated website.
The editorial unit
Photos: Filippo L’Astorina