Make your brand pop with foil-printed business cards
When marketing a brand, one has to develop different strategies that create brand awareness and achieve more sales. Examples include experiential marketing strategies such as interacting with customers directly, digital ads, banners, etc. Some companies also give out t-shirts with their brand name, which is an excellent marketing strategy to create brand awareness. You can get yours printed by Thrive screen. All these options serve one purpose and that’s increasing brand awareness and marketing your business.
Creating brand visibility doesn’t stop at advertising, but there’s one method that most companies overlook: business cards. Business cards are a great way to make a memorable first impression while offering important contact details of your company. Despite all the technological advancement and everything going digital, they are still irreplaceable.
For customers and clients, business cards are a window to glimpse into a company’s possibility of quality products and services. Smart marketing strategists use well-designed business cards printed with foil as the design speaks favourably for the brand. Studies show that many customers judge a company based on their business cards’ quality. Adding effects like foil is a versatile way to give your business card a customised and high-end look. Here are some foil options to consider.
Different types of foil options you can use for your business cards
Gloss pigment foil has a glossy look with no metallic finish. The colour choices with this type of foil are numerous.
Metallic foil comes with a metal-like look and shimmer and can be made in silver, gold, copper, red, green, etc.
Matte pigment foil comes in a dull non-shiny finish used in deep solid colours like greys and blacks.
Special effect foils like marbles, leather, wood grains or pearls add an attractive appearance and texture to the business card.
Holographic foil uses a hologram on the business card’s surface, which creates a dramatic and high-tech effect.
How to design your foil-printed business card
Foil printing can be used on almost any paper, including synthetic, magnet and plastic paper. Linen and other textured papers aren’t ideal for foil, since they won’t appear smooth and crisp because of their uneven surface. Using the right materials can make a business card shine and stand out. To get the best results:
Make sure that there’s a high contrast between the card background and the foil stamping. Foil stamping is usually opaque, so use a lighter-coloured foil paper over a dark background or vice versa. Make sure that you choose colours that represent your brand, as that makes it easily recognisable by clients.
Use easy to read font that can be read at a glance. The text should include your contact details, phone number and the products or services you offer. A client should be able to know, from a glance, what your company is about through your business card.
Business cards are usually printed on a large sheet of paper, which is later cut into individual cards. To allow for any cutting variations a 3-mm space should be incorporated on the edges. Don’t put any writing on the edges and avoid any borders that may appear off when cut.
Reasons why you should use business cards
1. They have all your business contact details.
Business cards deliver contact information about your company with ease. All your contact details such as phone numbers and email addresses are available on the card, providing clients with the vital information they need to contact you.
2. They give a personal touch.
When giving out business cards to potential clients, they not only get your contact details, but it’s an opportunity to interact and get to know some clients personally. They help create a friendly environment where you can foster great relationships. Remember, the quality of the card matters because cards with foil prints remind the clients of your quality services and products; plus you’re guaranteed your business card won’t end up at the bottom of the bin.
3. Good first impression
Every business aims to grab the attention of its target audience. An attractive business card made with foil prints catches the eye and builds a good impression of the business. The company logo, nicely displayed company details and the right brand colours give the card a professional look. It makes your brand easily recognisable by customers, encouraging them to readily associate with your company.
4. Business cards are marketing tools.
A custom-made business card decorated with foil printing is a direct marketing tool for any business. While email marketing, search engine optimisation and other marketing methods are a great way of fetching leads and making sales, business cards still offer a more effective way of marketing a business. This is due to the in-person meeting that goes with the sharing of the card.
Always carry cards wherever you go and hand them out at every chance you get. Some of these by-chance meetings could turn into great loyal clients.
5. They make your business referable.
Ensure that your business cards mention what products or services you offer. Giving out your company details and name isn’t enough. If your cards let the customers know about the set of skills/products that you offer, it helps create referrals for your company. The card recipient can refer your business to other contacts looking for the same particular products or services.
Business cards play a critical role in creating opportunities for one’s business. Due to the power of networking and interacting with potential clients who get an opportunity to talk to you and become acquainted with what your brand offers, the card and the exchange help increase sales. With a solid network plan, business cards help build an authentic brand identity. When one chooses to make quality business cards with foil printing, it increases your customers’ confidence when dealing with your brand because everyone wants to associate with quality products and services.
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