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Feature of the week

Gate Travel Expo coming to Egypt in September

Gate Travel Expo coming to Egypt in September
13 June 2022
The editorial unit
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The editorial unit
13 June 2022

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Egyptian archaeologist Zahi Hawass emphasised his enthusiasm for the opportunity to take part in the Gate Travel Expo 2022, citing the significance of travel promotion in Egypt.

The event, according to Hawass, is unlike any other in Egypt, and if it proves successful next September, it will have a significant effect outside of Egypt.

The event encompasses a wide group of international tourist organisations, national and regional tourism agencies, airlines, tour operators, travel technology providers and travel brokers to address Egypt’s exceptional tourism expansion.

Where will it take place?

The expo will be hosted for the very first time in September 2022 at the Presidential Koubbeh Palace for a duration of four days. Constructed between 1867 and 1872 during the rule of Khedive Ismail, the palace is evaluated to be 190 acres in size. Several governmental organisations and international firms will participate under the administration of the Egyptian Ministry of Tourism – and it’s easy to arrive safely there with Egyptair and be part of the amazing experience.

What’s the main focus of the event?

The advancement of international travel and tourism will be the core concerns, with discussion focused on the sector’s path in the years to come, looking at fresh trends, growth prospects, creativity, and, of course, successful recuperation after the pandemic. With the removal of travel limitations, tourism has begun to revive internationally, since more than 60% of the planet’s population has been immunised against Covid-19 and governments have essentially learned to cope with the pandemic.

The exhibition serves as a critical stepping stone in the tourism and travel industry’s rehabilitation from the virus outbreak. ​​The UNWTO noted that a tough economic climate, along with the Russia-Ukraine conflict, poses a potential risk to the continual restoration of international tourism.

Egypt only received 3.6 million visitors in 2020, less than a fifth of the people who arrived in 2019, when the epidemic wiped out $17.6 billion from the nation’s economy and resulted in the elimination of 844,000 travel and tourism jobs.

Where did the idea of hosting the expo come from?

At a ceremony launching the expo, Amr El Kady, general executive of the government’s Egyptian Tourism Promotion Board, stated that Egypt truly needs to be on the global tourist map on a much bigger scale. The expo will bring attention to Egypt. At the very same time, he believes it is critical to host a variety of events across the country.

The Pharaohs’ Golden Parade of 22 royal mummies through the roads of Cairo and the restoration of Luxor’s Avenue of Sphinxes were two high-profile spectacles that Egypt staged last year to garner media exposure and promotion. The much-anticipated Grand Egyptian Museum has also been promoted, opening later this year.

Who’s going to take part in this expo?

Over 10,000 tourists and 200 businesses from 56 countries are anticipated to attend the global trade expo in September.

Countries that have already confirmed their presence include Armenia, Victoria, Azerbaijan, Belarus, Bhutan, Bulgaria, Cambodia, Canada, China, Croatia, Egypt, Fiji, Finland, France, Germany, Greece, Hong Kong, Iceland, India, Indonesia, Italy, Japan, Jordan, Kazakhstan, Kenya, Korea, Kyrgyzstan, Madagascar, Malaysia, Maldives, Mexico, Myanmar, New Zealand, Oman, Philippines, Qatar, Russia, Rwanda, Scandinavia, the Seychelles, Singapore, South Africa, Spain, Sri Lanka, Switzerland, Tanzania, Thailand, Turkey, United Arab Emirates, the Kingdom of Saudi Arabia and the Kingdom of Bahrain.

What else can visitors see at the expo?

Egypt is also interested in promoting other sorts of tourism, including extreme sports. Skydive Pharaohs’ general executive, Ahmed Abdullah, stated the business will participate in the expo to promote sports tourism. He explained that the goal of Skydive Pharaohs was to “see the wonders of Egypt from a different perspective”. This year, they will head to Alamein on the northern coast, Sharm El Sheikh, and Marsa Alam to organise skydiving experiences over iconic locations such as the Pyramids of Giza.

Additionally, Hawass noted that archaeologists offer free tourism marketing with fresh revelations, and Egypt’s commemoration of the 100th anniversary of Howard Carter’s discovery of King Tutankhamun’s tomb in 1922, on 4th November 2022, cannot be overlooked. He emphasised that the event should be effectively utilised because it showcases the greatest discovery in the history of mankind. Tutankhamun’s tomb held 5,398 objects, all of which will be on exhibit at the Grand Egyptian Museum when it opens at the end of 2022.

The editorial unit

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