Chef Rob Roy Cameron opens Basque-inspired Alta in Kingly Court

A new restaurant led by chef Rob Roy Cameron will open this September in Kingly Court, Soho: Alta will draw culinary inspiration from Northern Spain, particularly the Basque Country, focusing on open-fire cooking. The launch is part of a broader expansion by MAD Restaurants, a new hospitality group founded by Artem Login. Alta will be MAD’s second project, following the opening of Moi, a Japanese-inspired restaurant scheduled for opening in July 2025 on Wardour Street. Alta will occupy the largest restaurant space in Kingly Court, spanning 5,591 square feet over two floors. The space will include a ground floor open kitchen with a wood fire grill, a chilled seafood counter, an upstairs private dining room for 12 guests and an outdoor terrace with seating for 14. The restaurant will operate seven days a week and seat over 100 diners.

Cameron brings more than a decade of experience in Spanish cuisine to the project. He previously worked at the renowned El Bulli and was part of Albert Adrià’s team during the launch of 41 Degrees and Hoja Santa in Barcelona. In London, he served as executive chef at Gazelle. His approach at Alta will blend traditional Spanish techniques with British produce, focusing on sustainability and low-carbon ingredients. Cameron said, “The dishes at Alta will marry the essence of Spanish cooking, honing in on the Basque country with the best of the British larder.” He will be joined by MAD Restaurants’ executive chef Andy Cook (a prior collaborator with Gordon Ramsay), who is overseeing culinary operations across the group.

The menu will feature small and medium sharing plates, including dishes such as Cornish mussels with grilled bread, wood-fired courgette with pumpkin seed romesco and homemade txistorra (Basque sausage) with onion cider jus. A grill section will offer options like 38-day aged beef sirloin and turbot head, while desserts include Basque cheesecake with escabeche strawberries and chocolate mousse with smoked olive oil meringue.

The drinks programme is being curated by Dino Koletsas, formerly head of bars and beverages at Harrods. His wine list will emphasise low-intervention European wines, with a wall of rotating wines on tap. There will be ciders from UK producers including Little Pomona, Naughton Cider and Wilding Cider, alongside Spanish vermouth and a cocktail menu focused on savoury flavours and artisan spirits.

Food Desk

Alta, Kingly Court, Carnaby, London W1B 5PW opens in September 2025. For further information or to enquire about bookings, visit the restaurant’s website here.