Floozie Cookies and Max Factor team up for limited-edition dessert and lipstick giveaway in Covent Garden

Floozie Cookies and Max Factor have announced a collaborative initiative launching in London this February, in conjunction with the release of Max Factor’s new Mellow Blur Lipstick range. From 13^th to 28^th February, customers visiting Floozie Cookies’ Covent Garden café at 15 The Market Building, Lower Ground, WC2E 8RE, will be able to purchase two limited edition menu items inspired by the lipstick collection. Each purchase will entitle customers to receive a complimentary Max Factor Mellow Blur Lipstick, while stocks last.

Blending Floozie’s playful, indulgent desserts with Max Factor’s cult beauty credentials, the collaboration offers a limited-time experience designed to delight both beauty lovers and food fans alike.

The collaboration introduces two new products: the Marsh-mellow Cookie Pop, a toasted marshmallow-dipped Dulcey chocolate cookie pop inspired by the lipstick’s Brown Butter shade, and the Mellow Velvet Hot Chocolate, a salted hot chocolate finished with a light mauve marshmallow, drawing inspiration from the Mochi Mauve lipstick. The promotion is available exclusively in-store during the specified dates, and each customer can redeem one free lipstick of each shade over the course of the campaign.

Floozie Cookies, founded by pastry chef Kimberly Lin, is known for its handmade stuffed cookies and presence in London’s dessert scene. The brand typically offers seven flavours alongside a monthly special, with products available both in-store and for nationwide delivery. The current collaboration marks a departure from their usual sweet list, linking food and beauty through the partnership with Max Factor.

The Mellow Blur Lipstick, which has a recommended retail price of £9.99, is being provided free with the purchase of either of the limited edition items. The offer is subject to availability, the lipstick can only be redeemed alongside a purchase from the Floozie x Max Factor range, and only one free lipstick per shade can be claimed per customer during the promotion.

This partnership reflects a growing trend of cross-industry collaborations, particularly between food and beauty brands, designed to attract a wider audience and present novel experiences to consumers.

Food Desk
Photo: Steven Joyce

For further information, visit Floozie Cookie’s website here.