Fashion weeks New York Fashion Week SS17

Tom Ford autumn/winter 2016 collection catwalk show | NYFW

Tom Ford autumn/winter 2016 collection catwalk show | NYFW

For a designer whose NYFW show drew heavily on a 1970s aesthetic, Tom Ford’s latest collection should be hailed as refreshingly forward thinking. The clothes, as is typical of Ford, used timeless silhouettes and a dark, sophisticated palette; the format of his show however, and what it said to the fashion industry, was striking.

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In many ways, this is unsurprising. Ford has a reputation of rocking the boat in an industry that is notoriously hierarchical and structured. His SS16 show was conducted on an entirely virtual format, presented via a Nick Knight-directed video featuring Lady Gaga and his present show at NYFW came at a time the designer was also promoting Nocturnal Animals, his Silver Lion award-winning film straight from the Venice Film Festival (read our review here).

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It was nonetheless an unusual move to see Ford showcase both menswear and womenswear as part of the same show. In so doing, Ford created a fluidity across both collections. His message to the fashion world was that his vision for AW16 is a coherent and robust one – elegance and simplicity – that does not need to be divided across gender lines.

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Perhaps most significantly for a Fashion Week that normally sees collections displayed months in advance of their availability in stores, Ford is one of several designers subscribing to the so-called “see it now, buy it now” format this NYFW. Under this approach, collections are shown for the upcoming calendar season and so are available for almost immediate purchase.

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Ford’s womenswear and menswear collections therefore targeted the AW16 consumer, featuring an abundance of mid-length furs, roll neck sweaters and structured full length dresses amongst the lightweight fabrics and off-whites of the SS17 shows. Mixed textures and fabrics were in generous supply – animal print skirts paired with sequinned tops or fur-edged floor-length coats – as were metallics, both in the pieces themselves and any accompanying accessories.

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Ford has emphasised across 2016 that his approach to showcasing collections has changed in response to a change in how designers communicate with consumers. We wait with anticipation on how this will manifest itself in his next season.

Katie Dean

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