Aldo Carpinteri’s Modes fashion brand project

26^th June 2020

The editorial unit

The editorial unit

26 June 2020

Every fashion era has seen the rise and fall of many fashion brands. The customer’s taste determines the race between modern fashion and traditional styles. One of the solid business in the fashion industry is definitely the Italian Modes by Aldo Carpinteri. This retailer keeps growing, expanding its emperor not only via brick and mortar stores but also through an omnichannel strategy, using the new technologies at their best.  The company is famous for its exclusive collection and major stores. Through Aldo Carpinteri Modes founder’s vision, the omnichannel retailer is getting a well-deserved success all across the world.

Milan, world fashion capital, is the place where Modes set his headquarters, with the stunning flagship store in Piazza Risorgimento 8. The exclusive and magnificent new Modes store stands at the center of the city. The New Modes stores is designed with 12 large windows a clear view from outside. The project was established to have both online and offline selling. It has a great neighbourhood with residential and commercial utilities surround it. These will attract more customers which is a benefit to the brand.

The brand store interior is creatively arranged and designed by the studio Andrea Caputo. The real sense of taking the Milano store was not only to make luxury sales, but to promote business through meetings. Here customers can visit and discuss on what they prefer, how they like it and make a purchase for the same.

The brand plans on the Milano project was not based on attires only; the sought to introduce jewellery, flowers, themed playlist and also magazines. The NTS radio and a reading room have a dedicated space for particular magazines. Bruno Ceschel carefully selects these books.

The Modes fashion retailer works with different brands to give the best to their loyal customers. They have stores with men accessories and clothes promoted by menswear brands. Aldo Carpinteri Modes brand also cooperates with women fashion brands to having several stores around Italy.

Modes founder aimed to work globally; the vision from Sicily is roaming all over the world today. The sole company philosophy is to give unique appearances and amaze clients through their collection and services. The Milano store reflects their philosophy as the designs are portable and can be changed according to the occasion and season.

Modes fashion strategy

Modes was a fashion establishment from the famous Stefania Modes brand retailer. As Stefania Mode renamed in Modes, Aldo Carpinteri decided it was time to give a new international dimension to the brand. The unique part being Modes is a brand retailer and not brand manufacturer. The company has worked with over 300 designers, picking not only famous and established designers, but also emerging and modern brands. Every fashion season Modes merges with new brands to give exquisite collections according to the timings.

Emerging brands: Youth in Balaclava

The YIB is a Singapore based fashion collection group of 13 members. The group comprises of young men and women under 24 with a passion for creativity and design. The members make a collection of different pieces of clothing, creating a collection of uniquely tailored attires. The troop have their roots from high school, and while here they established the DIY selection. The group picked the name youth in Balaclava for all their accessories and attires. There was not as long as they were discovered by the famous Dover Street market’s Adrian Joffe. 

The brand has stores globally, and with this, a strong collaboration was formed between YIB and Modes fashion brand. The brand apparels have gain popularity among the youths, as they can identify with the different creations and accessories. The society, especially in Singapore, have embraced this kind of dressing. Young men are now catered for in terms of varying cloth which suit their taste. The Youth in Balaclava has showcased their attires on runways and Modes store and online e-shops.

The editorial unit