Alison Goldfrapp – Flux
Dance-pop queen Alison Goldfrapp is back with her second solo album, Flux, out August 15th. Following the success of critically acclaimed The Love Invention, this much-anticipated record marks the debut release on her label, AG Records. Flux came to fruition in collaboration with pop producer Richard X, who worked alongside Goldfrapp on The Love Invention, as well as the synth-pop wizard Stefan Storm.
The album opens with Hey Hi Hello, a title that gives a playful nod to Goldfrapp’s return. This number kicks things off with infectious energy, showcasing Goldfrapp’s signature dreamy vocals and immersing listeners in a euphoric, synth-laden wonderland.
Sound & Light, the first track written for Flux, encapsulates all that the record is about, with lyrics striving for adventure and exploration. The artist was inspired to write this after fulfilling her longtime desire to see the Northern Lights. Goldfrapp is known for her strong storytelling abilities, allowing fans to be right there with her on her journey.
Reverberotic brings an interesting twist: this is a futuristic, vocoder-heavy song drenched in reverb that references the title. It pushes the boundaries heard in the synth-pop space in a way that feels ahead of its time – a standout on the album.
A key theme that emerges is artistic authenticity, something Goldfrapp felt she had lost touch with on her last album. This time around, she’s unafraid to explore what it means to be true to herself in her songwriting, something which came about after she escaped to Sweden in order to reconnect with her creativity.
Lead single Find Xanadu is a particular highlight, encapsulating a dreamy, sci-fi utopia, which encourages listeners to lose themselves in a soundscape away from reality. Flux closes on a high with Magma, an exciting yet chaotic number guaranteed to have you dancing on the tables.
It’s safe to say Goldfrapp has returned with a record so full of electrifying energy, it’s bound to leave fans begging for more. A perfect representation of the charisma she brings both in and outside of her music, Flux is an invitation into a more personable, authentic side of Golfrapp’s writing style. There’s no question listeners will have this on repeat for a long time to come.
Emily Downie
Image: Courtesy of Alison Goldfrapp
Flux is released on 15th August 2025. For further information or to order the album, visit Alison Goldfrapp’s website here.
Watch the video for Sound & Light here:
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