How Baden Bower helped Bruntwork generate 9.2 million impressions in months
BruntWork, a virtual assistant staffing company, faced a challenge familiar to many growing businesses. Despite offering quality services, the company struggled to stand out in a crowded marketplace. Traditional marketing channels delivered modest returns, while competitors with larger budgets dominated search results and industry conversations.
The company partnered with Baden Bower in early 2024, seeking a different route to visibility. Within four months, BruntWork’s content reached 9.2 million impressions across major business publications. The campaign generated measurable results that extended beyond vanity metrics, driving qualified leads and establishing the company’s founders as recognized voices in the remote work sector.
Strategic publication selection drives targeted reach
Baden Bower’s team identified 15 publications where BruntWork’s target audience regularly consumed content. Rather than pursuing maximum volume, the strategy focused on outlets read by decision-makers actively seeking virtual assistant solutions. Forbes, Entrepreneur, and Business Insider topped the list, alongside niche publications covering remote work trends and small business operations.
Each placement required tailored content addressing the specific interests of the reader. Stories about remote work efficiency resonated with Entrepreneur’s entrepreneurial audience, while Forbes readers responded to data-driven analyses of cost savings. The b2b pr agency developed seven distinct narrative angles, preventing repetition across publications.
Publication timing played a crucial role. Baden Bower coordinated releases to coincide with broader industry conversations about remote work adoption, economic uncertainty, and workforce transformation. When major companies announced return-to-office mandates in March 2024, BruntWork’s counterpoint about virtual assistant efficiency gained traction with editors seeking balanced perspectives.
Measurement framework reveals real business impact
Baden Bower implemented tracking systems monitoring 12 distinct metrics beyond impression counts. Website traffic from featured publications increased 340% during the campaign’s first 90 days. Form submissions requesting consultations increased by 47%, with sales teams noting that these leads were of higher quality and required fewer touchpoints before conversion.
“We tracked every click, every inquiry source, and every closed deal that originated from media coverage,” said AJ Ignacio, CEO of Baden Bower. “Our clients receive detailed analytics showing exactly which stories drove business outcomes, converting abstract impressions into concrete revenue opportunities.”
The company monitored social media amplification separately. BruntWork’s LinkedIn following increased by 2,800 professionals, while individual articles garnered 1,200 shares across various platforms. Email newsletter signups jumped 156% among visitors arriving from featured stories, creating an owned audience for future marketing efforts.
Content quality standards separate signal from noise
Each BruntWork story underwent multiple revision rounds before submission. Baden Bower’s editorial team focused on substantive insights rather than promotional language, recognizing that publication editors prioritize reader value over client interests. Data points, case studies, and actionable frameworks replaced generic claims about company superiority.
Subject matter expertise differentiated accepted pitches from rejected ones. BruntWork’s founders provided specific examples of how businesses reduced payroll costs by 60% while maintaining or even increasing productivity. These concrete details gave editors confidence that stories would educate rather than advertise, resulting in an 87% acceptance rate across targeted publications.
The team avoided common pitfalls that derail guaranteed placement campaigns. How to get articles written about you requires understanding editorial standards at each outlet, adapting tone and structure accordingly. Technical publications required research citations and transparency in methodology, while lifestyle business outlets preferred narrative storytelling with relatable challenges.
Rapid timeline compressed traditional pr cycles
Traditional public relations agencies typically require six months to secure a single tier-one publication feature. Baden Bower delivered BruntWork’s first placement within 11 days of contract signing. The compressed timeline prevented opportunities from growing stale as news cycles shifted.
“Speed matters when you’re capitalizing on market trends,” Ignacio explained. “Waiting months for coverage means missing conversations happening right now. We’ve built systems that compress traditional timelines without sacrificing editorial quality or relationship integrity.”
The accelerated schedule required BruntWork’s team to provide rapid responses during editorial review processes. Baden Bower prepared the company for fact-checking inquiries, quote requests, and last-minute angle adjustments. Writers appreciated the responsiveness, strengthening relationships that enabled future placements.
Multi-platform distribution maximised content lifespan
Publication features served as cornerstone content that Baden Bower repurposed across channels. Each article became source material for LinkedIn posts, newsletter content, and sales collateral. BruntWork’s team extracted key statistics and quotes, creating 40 derivative pieces from seven core placements.
The company added “As Featured In” badges to its website header, displaying logos from Forbes, Entrepreneur, and Business Insider. Conversion rate testing revealed that visitors who viewed pages containing media badges converted 23% more frequently than those who didn’t. The credibility boost directly translated to increased bottom-line revenue.
Sales teams incorporated publication links into email sequences and discovery calls. Prospects receiving personalized messages containing relevant articles showed 31% higher meeting acceptance rates. The content answered common objections before sales conversations began, shortening deal cycles by an average of 12 days.
Sustained momentum requires strategic follow-through
BruntWork maintained visibility after the initial campaign through systematic follow-up placements. Baden Bower scheduled quarterly feature updates, ensuring the company remained present in industry conversations. Each subsequent story built on previous narratives, demonstrating evolution rather than repeating identical messages.
“Media coverage compounds when you maintain a consistent presence,” Ignacio noted. “One Forbes article creates credibility. Three articles across six months establish authority. Regular features position you as the go-to source journalists contact when covering your sector.”
The measurement period revealed that later placements generated higher engagement than earlier ones. Audiences who encountered BruntWork multiple times across different publications demonstrated stronger recall and purchase intent. The repetition without redundancy created familiarity while avoiding fatigue.
Results validate guaranteed placement model
BruntWork’s 9.2 million impressions were generated from 23 published articles across 15 outlets over a four-month period. The company’s investment in guaranteed placements delivered returns that traditional PR spending couldn’t match. With zero risk of paying for undelivered results, the model aligned agency incentives with client outcomes.
The campaign demonstrated that strategic media visibility drives measurable business growth. Publication features opened doors to partnership discussions, speaking opportunities, and investor conversations. BruntWork’s founders now receive regular media inquiries, having established themselves as recognizable authorities in their field.
Guaranteed placement services are continuing to gain traction among businesses frustrated with traditional agency relationships. Companies increasingly demand accountability and measurable returns rather than activity reports and vague promises. The BruntWork case exemplifies how guaranteed media models deliver tangible results when backed by editorial expertise and systematic execution.
Sophia Mudanza
Photo: Courtesy of Baden Bower
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