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Dance through this summer’s print trend with Tata Naka

Dance through this summer’s print trend with Tata Naka
14 April 2012
Mel Jeffery
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Mel Jeffery
14 April 2012

An artist’s palette of smudged primary colours explodes onto abstract dresses in an array of beautiful floral prints. A rainforest of botanical digital images decorates tailored cigarette trousers that elongate the leg and accentuate the feminine form. But who is Tata Naka?

The brand consists of two lines: Tata Naka that concentrates on innovative shapes and modern, clean lines and Stolen Memories for the quirky and fun aspects of design.

Specialising in beautiful digital prints, all of which are produced from their original artwork, Georgian-born identical twin sisters Tamara and Natasha Suguladze graduated from Central Saint Martins in 2000 with a collection that launched their careers. The British Fashion Council awarded the designers the celebrated New Generation Award at London Fashion Week three times in a row and most recently, Tata Naka has branched out into accessories with footwear, jewellery, swimwear and scarves.

The late choreographer Pina Bausch, whose style of Tanztheater combined movement, colour and elaborate design, has inspired the spring/summer 2012 collection. Think contorted shapes that define femininity and focus on the shapes of the body. The stunning Button Down Dress, £650, is a perfect example of the stunning expressionism behind the range. An unusual print that fuses efflorescent images with two dancing shapes; can you see the female shadows? The Loose Drape Dress, £535, embodies a combination of rainbow bright and bold blooming prints whilst the Petal Dress, £680, enhances embodiment through this season’s key peplum cut and mirrored pink pattern. 

If you’re yearning after something more gracious this summer, the Asymmetric Dress, £715, is simply stunning. A dream-like jungle of forest greens and pretty herbaceous design decorates the chiffon high-low hem dress – a key cut for SS12. The Petal T-shirt Dress, £585, similarly represents a mirage of ethereal woodland that echoes the beautiful vision of the Tata Naka brand. 

If you adore print and pattern and want something that is oh-so-beautifully dainty, make sure you take time to explore the feminine Tata Naka brand. With the inspiration behind the collection courtesy of choreographer Pina Bausch, Tata Naka will have you dancing your way through the new season, celebrating style that oozes lady-like design and fuses pretty couture tendances.

 Mel Jeffery

Shop Tata Naka online here.

 

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