The Upcoming
  • Culture
    • Art
    • Cinema & Tv
      • Movie reviews
      • Film festivals
      • Shows
    • Food & Drinks
      • News & Features
      • Restaurant & bar reviews
      • Interviews & Recipes
    • Literature
    • Music
      • Live music
    • Theatre
  • Fashion & Lifestyle
    • Accessories
    • Beauty
    • News & Features
    • Shopping & Trends
    • Tips & How-tos
    • Fashion weeks
  • What’s On
    • Art exhibitions
    • Theatre shows
  • Tickets
  • Join us
    • Editorial unit
    • Our writers
    • Join the team
    • Join the mailing list
    • Support us
    • Contact us
  • Interviews
  • Competitions
  • Special events
    • Film festivals
      • Berlin
      • Tribeca
      • Sundance London
      • Cannes
      • Locarno
      • Venice
      • London
      • Toronto
    • Fashion weeks
      • London Fashion Week
      • New York Fashion Week
      • Milan Fashion Week
      • Paris Fashion Week
      • Haute Couture
      • London Fashion Week Men’s
  • Facebook

  • Twitter

  • Instagram

  • YouTube

  • RSS

Archive

Edwin: same genes, different denim

Edwin: same genes, different denim
26 April 2012
Ryan Brown
Avatar
Ryan Brown
26 April 2012

Established over 60 years ago, Edwin’s denim is spun with the same rigid identity as Mr Tsunemi devised it in 1940s’ Japan. Having been conceived to ensure the tedium of durability, usually a priority absent from fashion, Edwin is still remarkable for its product quality.

The defining feature of the company, whereby the heaviest ringspun denim was created in 1963 in order to revolutionise trouser manufacture, is still proudly used today, the strands of denim providing the essence – the veins and arteries – through which this company’s steadfast motivation flows. Weighing-in at 16oz, their three-colour selvedge not only ensures the tidiness of an un-frayed finish, but also reinforces the structure of the trouser leg; the weight forces the denim to fall with robust gravitas, rather than limply flowing to the floor to comfortably settle at one’s ankle.

Where quality certified the reliability of the brand, Edwin’s innovation has guaranteed their success throughout the past 60 years. From the development of old-wash denim in the 1970s to disguise the pristine aesthetic of new jeans, to their diligent study of archive pieces to initiate our love of vintage denim, Edwin has continued to develop their brand. Most laudable was their 1980s’ invention of stonewashed denim; while a contentious style that split sartorial opinion, both at its conception and during its recent resurgence, Edwin’s influence on fashion far surpasses its notoriety. Accordingly, its revolutionary revelations are to be praised with the reverence and gratitude apt for a company that has affected the sartorial choice of every discerning teenager of the past 60 years.

Along with their reasonably priced jeans, Edwin sells several stock pieces for both men and women, unremarkable staples of quotidian dressing: flannel shirts, sweaters and printed-tees. This reservation, however, bolsters the brand spirit further – Edwin is not a prêt-a-porter, seasonal label, but instead cares wholly for its firstborn, the Jean.

Ryan Brown

Click here to check out your future jeans. 

Related Items

More in Archive

Achieve timeless elegance this S/S 2014 with S.I.L.K.

Ellie Owen
Read More

Bespoke jewellery by Charlotte Tamar

Niten Thakor
Read More

Enjoy designer luxury with Alexis Smith Lingerie’s A/W 2013 collection

Ellie Owen
Read More

Embrace vibrancy and colour with PPQ this winter

Ellie Owen
Read More

Kenzo Metallics adds the sparkle to you Christmas wardrobe

Niten Thakor
Read More

A Christmas alternative: Cranberry and Orange Jeweled Nut Bake

Bethany Stone
Read More

An Austique shopping guide: your one-stop shop for last minute gifts

Christianna Pugliese
Read More

A comforting twist to designer heels

Michelle McGill
Read More

Iain Duncan Smith condemned for refusing to meet with Trussell Trust

Abbie Cavendish
Read More
Scroll for more
Tap
  • Popular

  • Latest

  • TOP PICKS

  • Creation Stories
    ★★★★★
    Film festivals
  • Detroit Stories – Alice Cooper
    ★★★★★
    Album review
  • Judas and the Black Messiah
    ★★★★★
    Movie review
  • Laura Mvula – Under a Pink Moon
    ★★★★★
    Live music
  • The Toll
    ★★★★★
    Film festivals
  • I’m Your Man (Ich bin dein Mensch): An interview with stars Dan Stevens and Maren Eggert
    Berlinale
  • I’m Your Man: An interview with Maria Schrader and Jan Schomburg
    Berlinale
  • I’m Your Man press conference with Dan Stevens, Maria Schrader, Maren Eggert, Jan Schomburg and Lisa Blumenberg
    Berlinale
  • The Girl and the Spider (Das Mädchen und die Spinne)
    ★★★★★
    Berlinale
  • Moxie
    ★★★★★
    Movie review
  • Moxie
    ★★★★★
    Movie review
  • Souad
    ★★★★★
    Berlinale
  • We (Nous)
    ★★★★★
    Berlinale
  • Bicep at Saatchi Gallery Online
    ★★★★★
    Live music
  • The Winter Lake
    ★★★★★
    Movie review
The Upcoming
Pages
  • Contact us
  • Join mailing list
  • Join us
  • Our London food map
  • Our writers
  • Support us
  • What, when, why

Copyright © 2011-2020 FL Media

Participate in the Avengers Assemble competition
Lulu Guinness for Uniqlo