Lulu Guinness for Uniqlo

Following in the fashion footsteps of Orla Kiely and Laura Ashley, Lulu Guinness is the next in line to add her distinctive style to the simple Tee at Uniqlo.

The Oxford Street store was made into a Lulu Guinness boudoir last night to celebrate the launch of her collaboration with the high-street retailer, marking the handbag designer’s first foray into clothing.

Waitresses with retro glamour hair and make-up provided a constant, heavy flow of cocktails and delicate sweet macaroons whilst we browsed the store and the goodies it had on offer.

Butter London provided beautifully polished nails for the evening, decorated with some of Lulu’s most infamous motifs, whilst Windle & Moodie pampered and prepped hair into victory curls and retro up-dos, giving every customer a glamorous vintage look.

There was also a delectable Pic’n’Mix table where you could pack striped paper-bags with delicious sweet treats, including juicy red lips, sugary bonbons, liquorice whips and macaroon towers, which customers flocked to and devoured whilst browsing.

The store was buzzing with Lulu’s biggest admirers and super fans, queuing to get a glimpse and a chat with the quirky accessory queen herself. 
Speaking to Lulu about the range she tells us:

“I’m REALLY pleased with the range, I love Uniqlo and I’ve already told them that I’d like to do another collaboration with them,” she says, “my favourite tee would have to be the glasses, but I guess this one I’m wearing (a black single cameo tee) suits me best.”



The range itself draws inspiration from 14 of her most iconic images, big bold graphic prints from cat’s eyes to lipstick kisses make these tee-shirts stand out, whilst still managing to fit in with Uniqlo’s simplistic designs. All come in the trademark Lulu palette of black, white and vivid lipstick red, with inky-blue and grey backgrounds.

 

Admirers flocked around the tee-shirts with arms and baskets full of her witty and quirky designs, the cat-eye frames proving most popular, having sold out within minutes of the store opening.

“I ordered my tee-shirt last week!” claims one customer: “I really wanted the glasses tee but they were already sold out online, if I had known they were on sale here tonight I would have made arrangements to get here earlier!” she says.

These tee-shirts are now available online and in store, priced at a purse-friendly £14.90 – cute kitsch at its finest!

Helena Strutt