Kelly Rowland debuts timepiece with TW Steel

Dutch watch brand TW Steel teamed up with pop icon, and past X-Factor judge Kelly Rowland to help design two watches for the brand. Best known for their oversized, and certainly luxury collections, TW Steel CEO Jordy Cobelens said: “ We talked about collaborating back in December, as we know Kelly has such a strong sense of style and loves to make a statement.”  A statement piece indeed, the two oversized watches come in Kelly’s favourite colours (pink and blue), and feature rose gold detailing and 56 Zirconia baguettes topped off with an Italian leather crocodile wrist strap.

TW Steel started back in 2005, by 29-year-old entrepreneur Jordy Cobelens. With a simple four-model collection, The Watch in Steel – better known as TW Steel – broke out into one of the most popular watch companies to date, now with over 140 styles and colours to choose from, and sold in over 85 countries. With Kelly Rowland as a brand ambassador, the only logical step would be to have her collaborate on the designs. The CE 4006, and CE 4007 Kelly Rowland editions are available now.

Follow @Kellyrowlands and @TWSteel on Twitter for chances to win prizes and stay updated on what these fabulous collaborators are up to.

Gillian Horsley
Photos: Courtesy of TW Steel