Meruyama: experience, intelligence and innovation in skincare

16^th October 2012

Zehre Rushby

Zehre Rushby

16 October 2012

Maleka Dattu has gathered together almost three decades of experience in the skincare industry, working at the helm of some of the world’s leading brands, including Clinique and Origins. She has now launched her own line, Merumaya, which promotes an integrative and effective beauty routine.

The Iconic Youth Serum is a rich gel serum and can be used in any daily routine. Natural sources of omega 3, 6 & 9 are joined by hyaluronic acid gel, an extract of the globe daisy and turmeric to reduce water loss and redness and boost the skin’s defences, creating a youthful complexion. Also within the range is the Intensely Youthful Eye Cream, which has a light touch and a silky finish. Within the eight active ingredients are vitamin E, ginseng and hyaluronic acid, all combining to help reduce fine lines, baggy skin and puffiness in the eye area.

With a range that includes a spot treatment, a cleansing balm with a handy brush, a moisturiser and a mask, Merumaya covers most of today’s skincare demands. The brand has a signature scent throughout which is partly derived from pheromones found in nature, giving the wearer a boost and a feeling of luxury.

For its integrative properties the brand has combined anti-spot and anti-ageing treatments, resulting in high-end formulas at an accessible price. Maleka has worked to provide evidenced-based skincare, derived from nature and brought to you by science.

Zehre Rushby

For more information about how the brand was built, you can read Maleka’s blog here.

Iconic Youth Serum £34.50, Intensely Youthful Eye Cream £24.50.

Available here from 15th October 2012.

Available from selected John Lewis stores and JLP.com from 12th January 2013.